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Strategies to overcome resistance to automation

In the realm of business, change is the constant that propels growth. Yet, even with the promise of enhanced efficiency and productivity, introducing automation can trigger resistance within an organisation.

In this blog, we’ll dive into the world of change management strategies explicitly tailored to overcoming resistance to automation. From understanding employees’ concerns to fostering a culture of adaptability, we’ll unveil practical approaches to ensure a smooth transition. Let’s journey through the realm of automation and discover how to navigate resistance while embracing the future.

Opportunities for growth and transformation reside within the heart of the resistance. In an endeavour to overcome this resistance, we will embark on a captivating journey through the following strategies:

1. Embrace transparent communication:
Clearly communicate the rationale behind automation implementation.
Address concerns about job security and role changes with empathy.
Highlight the benefits of automation, such as reduced manual tasks and increased focus on creative and strategic aspects of work.

2. Involve stakeholders early:
Engage employees in the decision-making process when selecting automation tools.
Encourage them to voice their opinions, which fosters a sense of ownership.
Involving them in the selection makes you more likely to get buy-in during implementation.

3. Provide comprehensive training:
Offer thorough training on new tools and processes.
Build employees’ confidence in their ability to adapt and succeed.
Training minimises fear of the unknown and equips them with the changing landscape.

4. Showcase quick wins:
Implement small automation projects that yield noticeable improvements.
These quick wins demonstrate the value of automation and build enthusiasm.
Success stories can motivate employees to embrace further changes.

5. Foster a culture of continuous learning:
Promote an environment where learning and adapting are celebrated.
Encourage employees to acquire new skills to complement automated processes.
Highlight that growth and development are central to the company’s success.

6. Address individual concerns:
Engage in one-on-one conversations to understand specific worries.
Tailoring responses based on individual needs fosters a sense of support.
This personal touch can alleviate concerns and demonstrate the organisation’s commitment to its employees.

Change is a journey, not a single step. Resistance is a natural response as organisations transition into a more automated landscape. However, with the right strategies, you can transform this resistance into a powerful catalyst for growth. Transparent communication, stakeholder involvement, and comprehensive training pave the way for a smoother transition. Quick wins and a culture of continuous learning further facilitate adaptation.
Remember, the heart of overcoming resistance lies in acknowledging employee concerns, empowering them to embrace change, and demonstrating the benefits automation can bring. By fostering a collaborative environment where every voice matters, organisations can evolve while preserving a sense of stability and purpose.
Embracing automation isn’t just about streamlining processes; it’s about unlocking human potential by freeing employees from mundane tasks.

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Harmonising business strategy with economic cycles

In the dynamic world of business, an invisible rhythm exists that shapes the highs and lows of economic activity. Economic cycles, much like the ebb and flow of tides, hold immense significance for businesses aiming to navigate their way to success.
In this blog, we’ll embark on a journey to demystify economic cycles and explore how they weave their effects into the tapestry of business planning. From the dawn of expansion to the dusk of recession, let’s delve into the rhythm of economic cycles and their strategic implications.

These cycles are like nature’s heartbeat, pulsating with periods of growth and moments of retrenchment. Businesses, like seasoned sailors, must learn to navigate these currents to reach their desired shores. Just as understanding tides is crucial for a sailor’s voyage, comprehending economic cycles is vital for a business’s journey.

1. Riding the wave of expansion:
Embrace the upsurge: Capitalise on economic growth by expanding operations and seizing new opportunities.
Innovation amid plenty: Use periods of prosperity to innovate and diversify your offerings.
Strengthen resilience: Reinforce your financial position to weather the upcoming challenges.

2. Navigating the plateau of the peak:
Consolidation strategies: Shift focus to streamlining operations and optimising efficiency.
Strategic investments: Invest in projects that can deliver long-term benefits and sustainability.
Caution in excess: Exercise prudence and avoid overexpansion during this phase.

3. Preparing for the autumn of contraction:
Contingency planning: Develop contingency plans to manage reduced demand and potential setbacks.
Lean and mean: Trim unnecessary expenditures and streamline processes for cost-effectiveness.
Adapt to new realities: Shift strategies to cater to changing consumer preferences and economic conditions.

4. Embracing the challenge of trough:
Innovation amid adversity: Channel resources into research and development for future growth.
Strategic alliances: Collaborate with partners to reduce costs and enhance market reach.
Resource optimisation: Manage resources wisely and position the business for the inevitable upturn.

5. Seizing the dawn of recovery:
Early bird strategies: Take advantage of the first signs of economic improvement to gain a competitive edge.
Reinvestment: Reinvest in the business to capture emerging opportunities and expand market share.
Customer-centric approach: Align products and services with evolving customer needs to secure loyalty.

In the symphony of business, economic cycles compose the melody that guides decisions and shapes destinies. By grasping the rhythm of expansion, peak, contraction, and trough, businesses can dance gracefully through the changing seasons of the economy. Adaptation becomes not just a survival tactic but a powerful strategy that positions the business for sustained growth. Just as a skilled navigator uses the stars to chart a course, understanding economic cycles becomes the guiding light for strategic business planning.

As we conclude this journey through economic cycles and their implications, remember that recognising these patterns isn’t just an exercise in prediction – it’s a compass that guides us toward proactive measures, a shield against uncertainties, and a harbinger of opportunities. By mastering the dance of economic cycles, businesses can rise above challenges and thrive in the ever-evolving marketplace, embracing each phase as an integral part of their journey towards success.


Exploring leadership styles and their Impact


Leadership styles play a crucial role in shaping the heart and soul of an organisation. Different leadership styles infuse distinct characteristics into the organisational culture. In this blog, we will delve into the fascinating world of leadership styles and understand how they impact the culture within a company. From empowering employees to fostering innovation, let’s explore the key aspects that make each leadership style unique.

Leadership styles: The power of influence

Let’s explore various leadership styles and understand the level of change in behaviour, thought, and action they encourage in an organisation.

1. The visionary leader:

A visionary leader’s ability to articulate an inspiring future direction fuels a culture of aspiration and ambition. Employees are motivated to push their limits and achieve bold goals, fostering an environment of innovation and creativity. 

Nevertheless, without practical support and strategies, this style can lead to burnout due to the relentless pursuit of unattainable objectives.

2. The servant leader:

A servant leader’s focus on serving the team cultivates a culture of empathy, trust, and mutual respect. Employees feel valued, supported, and empowered, leading to enhanced collaboration and a sense of belonging. Here, there’s a risk of becoming overly accommodating, potentially hampering timely decision-making and assertiveness.

3. The democratic leader:

A democratic leader’s collaborative approach encourages open communication and inclusivity, fosters a culture of diverse viewpoints, ownership, and commitment. 

However, the participatory decision-making process can lead to slower outcomes, especially when consensus is required, which may impact agility and efficiency.

4. The transformational leader:

A transformational leader’s focus on inspiring and motivating employees cultivates a culture of continuous improvement. Employees are encouraged to pursue personal growth and development, leading to increased engagement and innovation. 

Although, the constant push for higher levels of achievement can also lead to exhaustion and burnout if not appropriately balanced.

5. The autocratic leader:

An autocratic leader’s decisive decision-making style can lead to a culture of clear direction and quick action, particularly in high-pressure situations. 

Yet, this style may also foster a sense of dependency and hinder employees’ creative input. Over time, disengagement due to a lack of empowerment may become prevalent in the organisation.

6. The give-and-take (transactional) leader:

Transactional leaders operate on a system of rewards and punishments to drive performance. By enforcing predetermined standards, they maintain stability within the organisation. 

However, this approach could inadvertently stifle innovation and intrinsic motivation among employees. Transactional leadership is most effective for tasks that demand strict adherence to established guidelines, ensuring consistency but potentially limiting creative thinking and initiative.


Each style brings its own set of strengths and considerations to the table. From the assertive decision-making of autocratic leadership to the collaborative spirit of democratic leadership, the impact on employees and the overall environment is undeniable. The choice of leadership style shapes the dynamics of communication, collaboration, and creativity within a company. 

As you navigate your leadership journey, consider the profound influence your chosen style will have on your team and the workplace as a whole. Remember,  successful leaders adapt their style to the needs of the situation and the individuals they lead. By understanding these different styles, you can tailor your approach towards building a positive and effective organisational culture that empowers employees and drives growth. So, whether you’re leading with a steady hand or fanning the flames of inspiration, the way you lead will leave an indelible mark on your organisation’s culture and success.


Micro-moments marketing

In today’s fast-paced digital world, every second counts. Businesses are constantly striving to make meaningful connections with consumers in the brief moments they spend glued to their devices. Welcome to the realm of micro-moments marketing – a strategy that aims to capture the attention of users during those fleeting instances when they seek quick answers or make instant decisions. In this blog, we’ll dive into the concept of micro-moment marketing and equip you with actionable strategies to effectively harness these moments for your business.

Seizing the Micro-moments: Strategies for success:
Given below are strategies that you can use at the opportune time during a certain phase:

The “I-want-to-know” moments:
This is when your customer is made aware of your products and services through the following methods.

  • Curate “Did you know?” snippets: Share intriguing facts or lesser-known insights to pique users’ curiosity and encourage further engagement.
  • Mini educational videos: Craft concise video clips that present engaging and educational content, solving user queries in an easily digestible format.
  • Instant expertise via chatbots: Implement AI-powered chatbots that swiftly provide users with personalised answers to their questions.

The “I-want-to-go” moments:

This is after your customers know about you and want to reach you.

  • Location-based marketing: Utilise geotargeting to deliver location-specific offers or information when users are searching for nearby businesses.
  • Interactive maps: Incorporate interactive maps on your website or app to seamlessly guide users to your physical location.
  • User reviews and ratings: Showcase positive reviews and ratings to instil confidence in users looking to make a quick decision about visiting your establishment.

The “I-want-to-do” moments:

This is how you can make it interesting when you want your customers to interact with your products and services.

  • Video tutorials: Create short video tutorials that guide users through specific tasks and projects.
  • Step-by-step guides: Break down complex processes into simple, actionable steps that users can quickly follow.
  • Interactive tools: Develop interactive tools or calculators that help users accomplish tasks more efficiently.

The “I-want-to-buy” moments:
Make it easy and accessible for your customers to buy your products or access your services.

  • Visual shopping lists: Enable users to create visual shopping lists by simply snapping photos of desired items, streamlining the path to purchase.
  • AR product try-ons: Implement augmented reality try-on features that allow users to virtually “wear” products before making a buying decision.
  • AI-powered shopping assistants: Integrate AI assistants that analyse user preferences and behaviours to provide personalised product recommendations.

Conclusion :
In a world where attention spans are shorter than ever, mastering micro-moments marketing is a game-changer. By understanding and catering to users during these crucial touchpoints, businesses can create memorable interactions that influence decisions and drive conversions. Remember, it’s not about bombarding users with information but delivering relevant and valuable content precisely when needed. So, whether it’s helping them solve a problem, guiding them to your store, assisting in a task, or facilitating a purchase – being present and effective during these micro-moments can set you apart in the digital landscape. Start implementing these strategies today, and watch your business transform quick interactions into lasting relationships.


The Art of intuitive decision making


The art of intuitive decision-making helps businessmen make quick and effective decisions in complex situations and on the go. It is a process that doesn’t require tools, statistics, or data but is made quickly by your subconscious mind based on compiled knowledge, experiences, facts, patterns, concepts and procedures.

If honed well over a specific period, it can prove to be a great asset for an entrepreneur when thinking on your feet is imperative.


Here are the most prominent models of intuitive decision making:


  • The Recognition-Primed Decision (RPD) model:

Gary Klein developed this model of thinking, which proposed that intuition is a quick and unconscious process of spotting patterns and evaluating alternatives based on prior experiences. According to this model, individuals initially recognise their predicament before intuitively generating a collection of possible solutions based on previous experiences. The most promising solution is then used to make the final selection.


  • The Deliberation-Without-Attention (DWA) model:

Gerd Gigerenzer created this framework, which provides a cognitive explanation for intuitive decision-making. In this framework, intuition is the outcome of unconscious and parallel information processing in addition to cognitive analysis. According to this idea, people have the potential to unconsciously weigh choices and make decisions without paying attention to them.


  • The adaptive unconscious model:

Timothy Wilson proposed that intuition results from unconscious mental processes perfected through experience. Individuals can intuitively notice patterns, absorb information, and make decisions based on previous events, according to this idea, even in complex situations.


  • The dual process model:

According to this theory, decision-making is the outcome of two concurrent processes: conscious and unconscious. Under this approach, the unconscious process, known as intuition, works fast and spontaneously, whereas the conscious process, known as reasoning, works carefully and methodically. The interaction of these two processes results in the ultimate conclusion.


Though these models offer insights into the nature of intuition and its effective use in decision-making, each has limitations, and no single model provides a complete explanation for intuition. Therefore, the most effective decision-making technique will likely require a combination of several models and approaches adapted to the individual and the context.


3 examples of using intuitive decision making in the workplace.


  1. Hiring Decisions 

Businessmen sometimes rely on their intuition when making recruiting decisions, assessing the match between a candidate and the organisation. Examples of such elements include body language, interpersonal skills, and excitement for the role.


  1. Problem solving

Businessmen may rely on their intuition to generate creative and effective solutions when confronted with a complex or difficult challenge. This could entail brainstorming a variety of alternative ideas and then relying on instinct to determine the best course of action.


  1. Evaluating Risks

Businessmen are frequently expected to make risky decisions and may rely on intuition to gauge the likelihood of success or failure. This could include weighing the risks and rewards of a new project or investment and making a choice based on their knowledge and experience.



Businessmen should always seek to increase their knowledge and experience, reflect on past decisions, request feedback, cultivate self-awareness, use data and analytics, and stay informed to make the most of their intuition. By adopting a diverse decision-making approach involving intuition, rational reasoning, and heuristics, businessmen may efficiently negotiate the complexities of their work and make the best decisions for their organisation.


Hidden language of logos


Logos serve as identifiers; they are the symbol that customers use to distinguish your brand. Ideally, you’ll want people to immediately associate the sight of your logo with memories of what your business does – and, more significantly, how it makes them feel.


A good logo is a visually appealing aspect; it creates a positive recall about your brand that your business’ name alone may not. Some of your audience will undoubtedly forget your company’s name (it’s human nature). Still, they will instantly identify your logo with their recollections of your brand.


Logos also hold special meaning to the founder, the brand’s origin, and quite possibly to its founding story. Here are a few companies whose logos have hidden meanings:


  • FedEx 

An arrow pointing from left to right in the negative space between the “E” and the “X” represents the logistics company’s “direction, speed, and precision.”


  • Sony Vaio

The squiggly “V” and “A” indicate analogue signals, but the binary “I” and “O” represent digital signals. When the letters are combined, they spell out Vaio and reflect the “history and evolution of technology from analogue to digital.”


  • Amazon

The arrow beneath not only represents a smile, which they believe happy consumers will feel after utilising their service, but it also points from A to Z, indicating that anything you need can be purchased on Amazon.


  • Eighty20

The black squares of the data strategy firm’s logo symbolise binary 1s, while the blank squares represent binary 0s. The top line, 1010000, equals 80 in binary, whereas the bottom line, 0010100, equals 20.


Along with being fun to decode, these logos hold many other subtle uses of colours and shapes to influence the consumers’ minds. Let’s have a look at the importance of colours and shapes while deciding on a logo.



Colours help your brand connect with people on a deeper psychological level, which is more than just aesthetic appeal. When you choose your logo and colour palette for your business, you’re also choosing the feelings and associations you want to create. It’s critical to remember that this is a nuanced and complex field that necessitates careful consideration. Consider how the following colours influence emotions and psychology:


Red is a popular colour in branding since it is one of the fundamental colours and a global expression of passion, fury, and excitement. Red is an excellent choice for a bold, playful, youthful brand image. Red should be avoided if you prefer a more subtle, conservative style.


Yellow is a warm colour that expresses friendliness and cheerfulness. Yellow should be considered by brands that want to attract customers with a soothing, warm embrace and youthful vitality. Furthermore, the colour can express a joyful and affordable personality.


Orange is the more fun and energetic cousin of yellow. It combines the energising and dynamic mood associated with red with the mellower tones of yellow. Orange is ideal for firms that want to evoke sentiments of vibrancy and happiness, such as vacation agencies. Its assertiveness, balanced by friendliness, makes it an excellent colour for calls to action.


Purple is a great colour for brands that want to portray sophistication and nobility. It’s also an excellent alternative for people who want to express their creative and soothing identity. Purple is a popular colour among cosmetics and high-end retail enterprises. Deep purples should be avoided if you want a more general, down-to-earth appeal.


Green is a relaxing colour since it does not need the eye to make any changes. The colour connotes balance and peace, as well as a connection to nature. Brand brands that want to convey a chance for new beginnings and security can use green to relax the mind. It lacks the energy punch of warm colours, so companies looking to make a dramatic statement may not prefer it.


Blue, like tranquil seas, inspires a sense of peace, spiritual awareness, and feelings of trust. Blue is an excellent colour for healthcare and medical firms seeking to instil a sense of tranquillity and healing. Deeper blues, on the other hand, convey confidence and professionalism to corporate branding. Overuse of blue, on the other hand, can make a brand appear cold and disconnected.


Brown’s deep colours evoke a sense of solemnity without the deeper overtones of black. It stays softer, and its affinity for natural tones gives it a more grounded option. Brown could work well for brands that want to convey a sense of quiet support and dependability. Its connection to nature also provides a sense of ruggedness while being warm.


Pink tones are often considered the most feminine colour but also the most adaptable. Pink, as a softer shade of red, may maintain a sense of energy and cheer while still conveying a sense of soothing serenity. It also casts a soothing light that reminds us of the feminine principle.


Grey, in contrast to many other colours, is one of the most neutral tints available. Brands frequently choose it because of its ageless, utilitarian, and unbiased feel. It’s best utilised as a secondary colour to create a calmer and more neutral backdrop to strong colours. However, some organisations (like Apple) employ it well.


Black, despite the lack of colour, may be a striking colour to add to branding. Black has always been associated with professionalism and seriousness. It can, however, be utilised to evoke ideas of elegance, substance, and force. Brands that choose black want to make a strong statement while conveying authority and respectability.


White is often overlooked or consigned to the background, but this neutral colour is essential. It can be used as a secondary colour to add contrast and to create a clean, uncomplicated background for a logo. White is a resonant colour that symbolises purity, sophistication, and efficiency. White can be used effectively by brands seeking to represent exclusivity and elegance.




Each logo is a language within itself, communicating with its audience. The logo signifies the company’s creativity, execution process and thought pattern as well. It is even better when the logos have something to say and become a game between the customers and the company, with them finding the hidden meaning. It creates a better bond between the two. At the end of the day, a logo is an asset and tool for the company and should be used to its maximum capacity to leverage its maximum benefits

The rise of neuro commerce _ Unleashing the power of brain-machine interfaces in business

The rise of neuro commerce : Unleashing the power of brain-machine interfaces in business

Introduction :

Over the past few years, the combination of neuroscience and commerce has presented us with unprecedented opportunities. The emergence of brain-machine interfaces (BMIs) has transformed what was once considered science fiction into a remarkable reality, allowing direct communication between the human brain and external devices. Although BMIs have vast potential beyond the realm of business, their impact on the commercial landscape has yet to be fully explored. 

In this article, we will explore the exciting field of neuro commerce and examine how BMIs can revolutionise different facets of the business world.

Enhancing personalization and influence

Imagine a world where marketers can tap into customers’ subconscious desires and preferences, creating hyper-personalised advertising experiences. By utilising BMIs, businesses could gather real-time neural data to better understand consumer behaviour, optimise product design, and deliver tailored marketing campaigns. This novel approach could unlock new levels of consumer engagement and loyalty, paving the way for cognitive marketing.

Neuromodulation in leadership development and decision making

Leadership development is a crucial aspect of any organisation’s success. BMIs offer the potential to optimise leadership training by directly stimulating specific brain regions associated with decision-making, emotional intelligence, and resilience. By leveraging neuromodulation techniques, businesses can accelerate the development of effective leaders and improve decision-making processes within their ranks.

Neurofeedback and performance enhancement

Neurofeedback, a technique that enables individuals to self-regulate their brain activity, has been predominantly used in healthcare and sports performance settings. However, its application in the business world is still uncharted territory. By providing employees with the tools and training to enhance focus, creativity, and productivity through neurofeedback, businesses can unlock the full potential of their workforce.

Ethical implications of brain data ownership and privacy 

As BMIs become more prevalent in the business landscape, a critical discussion arises around the ownership and privacy of brain data. 

  • Who owns the neural data collected through BMIs? 
  • How can businesses ensure the security and ethical use of this information? 

Exploring these questions is vital to establish a framework that protects individuals’ privacy while allowing businesses to leverage the benefits of neuro commerce.

For a better understanding about the workings of neuro commerce here is an example :

Enhancing customer experience through neural feedback

Imagine a scenario where customers can provide real-time feedback on their experiences with a product or service directly from their brains. With BMIs, this could become a reality. Businesses could develop neural feedback systems that allow customers to share their thoughts, emotions, and preferences effortlessly.

How it works : To implement this system, customers would wear non-invasive BMIs, such as wearable devices or headsets, that can monitor their brain activity. These BMIs would capture neural signals related to their emotions, attention, and engagement levels.

Conclusion :

The emergence of neuro commerce presents a fascinating and untapped frontier for businesses. The potential applications of BMIs in marketing, leadership development, performance enhancement, and finance offer unique opportunities for innovation and growth. However, along with these possibilities, ethical considerations and privacy concerns must be addressed. By embracing this cutting-edge technology responsibly, businesses can stay at the forefront of the neurocommerce revolution and gain a competitive advantage in an increasingly complex business landscape.

Harnessing the power of the blue ocean strategy for uncontested market success

Harnessing the power of the blue ocean strategy for uncontested market success

Introduction :

In today’s fiercely competitive business landscape, it’s becoming increasingly challenging for companies to differentiate themselves and achieve sustainable growth. However, there is a strategic approach that breaks free from traditional thinking and paves the way for uncontested market space : the blue ocean strategy. This innovative framework encourages businesses to explore uncharted territories, creating new markets and opportunities for growth.
In this blog , we’ll dive into the concept of blue ocean strategy and explore how it empowers companies to discover untapped market potential.

Understanding blue ocean strategy

Blue ocean strategy, coined by W. Chan Kim and Renée Mauborgne in their seminal book of the same name, challenges the conventional “red ocean” mindset, where companies fiercely compete in existing market spaces. In contrast, the blue ocean represents unexplored markets, free from competition, where businesses can thrive and create value.

The core idea behind the blue ocean strategy is to create a new market space by simultaneously pursuing differentiation and low cost. By eliminating or reducing industry boundaries and redefining market segments, companies can unleash new demand and break away from the cutthroat competition that characterises red ocean markets.

Exploring uncharted waters

To apply the blue ocean strategy effectively, businesses need to focus on two key dimensions 

A. Value innovation: Value innovation occurs when a company creates exceptional value for customers while simultaneously reducing costs. Instead of simply improving existing products or services, organisations need to challenge industry norms and identify new ways to deliver superior value. This requires a deep understanding of customer needs, pain points, and unmet demands. By uncovering these insights, companies can develop groundbreaking offerings that reshape market boundaries and attract untapped customer segments.

B. Strategic canvas: The strategic canvas is a visual framework that compares a company’s value proposition against its competitors. By analysing the key factors that customers value and examining how competitors are performing on those factors, organisations can identify opportunities for differentiation. The goal is to redefine the industry’s strategic landscape by offering a unique value proposition that stands apart from the competition. This involves both adding new factors that attract customers and eliminating or reducing factors that are less relevant or costly.


In an era where competition is fierce, embracing a blue ocean strategy can be a game-changer for businesses. By venturing into unexplored market spaces, companies can escape the red ocean of competition and discover new avenues for growth and success. The key lies in challenging industry norms, understanding customer needs deeply, and offering unique value propositions that differentiate from rivals. As more organisations embrace the blue ocean strategy, we can expect to witness innovative breakthroughs and the creation of uncontested market spaces. 

The duties of an employer towards their employees during Ashara Mubaraka

Ashara Mubaraka is the time of zikr of Imam Husain (SA). To achieve maximum benefit and devote maximum effort in the zikr of Imam Husain (SA), al-Dai al-Ajal Syedna Aali Qadr Mufaddal Saifuddin (TUS) implores mumineen/mumenaat to pause all their business operations, for all 10 days.
Achieving this on an individual level is easy and quick, but as an employer/business owner, there are certain responsibilities you have to carry out towards your staff, both mumin and non-mumin.

To help you manage this process smoothly, we have put together a few ways in which you can successfully achieve this task.

Non-mumin Staff:

Education: Your staff may come from a culturally diverse background and may have trouble comprehending such a decision. It is very important to educate them about the meaning and importance of Ashara Mubaraka and the respect it demands. An informative yet concise brief about Ashara Mubaraka may not only ease any misconceptions they could have regarding the reason behind the leave but also motivate them to perform better during your absence.

Communication: Your staff needs to know the precise dates on which the business will be shut down and what is expected of them either during or before that time period. Also, they might be unable to register the information during the first conversation, so it is important to keep reminding them during regular intervals in a clear, kind and effective manner. A dialogue can be created between you and the staff, regarding their ideas on how to conduct or prepare the work before or after Ashara Mubarak, and what they could do during Ashara Mubarak.

Training: Your staff needs to know not to communicate with you and their mumin colleagues during Ashara Mubarak and need to be trained accordingly. The message that no emergency is urgent or important enough to call for a disturbance and, indeed, if something is really important they can handle it themselves or handle the situation in such a manner that it can be tackled after Ashara Mubaraka, should be engraved in their minds, and they should receive sufficient training to handle such situations effectively.

Certain courses that you can train your staff through, include:
Product/Service Training
Business Communication
Business Management
Social-media Marketing and
Self-grooming course

These courses are available on trustworthy and reliable websites like:
Udemy (Online Courses – Learn Anything, On Your Schedule | Udemy)
Coursera (Coursera | Degrees, Certificates, & Free Online Courses)
The cost incurred during the training period will only serve as an asset for you in the future.

Mumin Staff:

While you and your mumin staff will be on leave together, it is important to check on them and make sure that they have the correct resources to attend Ashara Mubaraka and that they are following all the edicts of al-Dai al-Ajal Syedna Aali Qadr Mufaddal Saifuddin (TUS) effectively. Along with that, any help needed for Libas-ul-Anwar, white Topi, Bazu-band or even Qardan Hasana should be at their disposal. Because remember, Imam Husain (SA) converts 1 to 10 and if you encourage and support a mumin for Zikrul Husain during Ashara Mubaraka, your blessings and barakah will be indeterminable.

So let’s pause our businesses efficiently and immerse ourselves in the zikr of Imam Husain (SA) all while fulfilling our duties towards our employees and staff as well. By doing so not only will be able to go ‘back to business’ with an efficient and upskilled workforce but also have many productive and energised employees with renewed motivation to take their work ahead.

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The circular economy: Transforming business models for sustainable prosperity


Businesses are expeditiously understanding the need to adopt innovative strategies that reduce waste, improve resource efficiency, and open up possibilities for long-term success in an era where environmental sustainability is gaining momentum. The idea of the circular economy is one such strategy that is becoming increasingly popular. The circular economy places a strong emphasis on the principles of recycling, reusing, and resource regeneration in contrast to the conventional linear “take-make-waste” model. 

In this blog, we’ll look at how businesses might apply the concepts of the circular economy to advance long-term prosperity and improve the environment.

  • What the circular economy has to offer

The circular economy promotes the conversion of business models towards a closed-loop system as an alternative to the traditional “make-consume-dispose” mentality. Companies may decrease waste production and increase the lifespan of resources by designing goods with toughness, repairability, and recycling in mind. This change not only reduces the negative effects on the environment but also creates new opportunities for innovation and economic expansion.

  • Value unlocked by resource efficiency

The circular economy’s guiding principles place a premium on resource efficiency, encouraging companies to maximise their use of resources along the whole value chain. Businesses can limit waste generation and lessen their ecological impact by using initiatives like eco-design, effective production techniques, and supply chain coordination. Additionally, maximising resource efficiency frequently results in cost savings and enhanced operational effectiveness.

  • Developing new possibilities for growth

Businesses have the chance to enter new markets, create cutting-edge goods and services, and increase client loyalty as a result of the shift to a circular economy. Businesses may stand out from the competition and satisfy changing consumer demands for ethical and ecological solutions by implementing circular business models. The circular economy can also encourage cross-industry collaboration and collaborations, fostering the sharing of resources, knowledge, and skills.

Driving sustainability and collaboration through the circular economy

The circular economy, which enables enterprises to achieve long-term prosperity while reducing environmental damage, is centred on resource efficiency and waste minimization. Businesses can improve operational effectiveness and cut costs by optimising resource use. Companies can create items that are strong, repairable, and recyclable, for instance, cutting down on the requirement for ongoing manufacture and disposal. This decreases trash production while also giving companies the chance to remanufacture products, sell recycled materials, or provide repair services.

Businesses are urged by the circular economy to reconsider their supply chains and look for collaboration opportunities. Companies can create closed-loop systems that permit the recovery and repurposing of materials and resources by forming relationships with suppliers, manufacturers, and customers. This cooperative strategy encourages innovation and knowledge exchange in addition to reducing waste. For instance, a business might work with suppliers to create reusable or recycled packaging options, decreasing the need for single-use packaging and cutting down on waste across the supply chain.


To sum up, adopting the concepts of the circular economy enables businesses to change their business models for long-term development. Companies can promote long-term growth while reducing their environmental impact by putting a priority on resource efficiency, reducing waste production, and investigating new business options. A change in perspective, a dedication to teamwork, and a readiness to accept novel business models are all necessary for the move to a circular economy. However, the benefits are substantial, as firms gain from reduced costs and increased competitiveness in addition to helping to create a more sustainable and prosperous future for all.