Samina Lal and Zainab Akil

Samina Lal and Zainab Akil

Samina Lal and Zainab Akil and


Samina Lal and Zainab Akil, based in Chennai, introduced, an e-commerce platform exclusively for women. Here, handmade and homemade products crafted by women find a marketplace. The primary aim was to assist home-based women entrepreneurs who had been financially affected by the pandemic.


Samina, a seasoned home entrepreneur actively engaged in community service with the Burhani Women’s Association, recognized the vast talent pool within her community. On the other hand, Zainab, formerly a product manager at IIT Madras Research Park, brought her technological expertise to the table. The concept for “Maheela Power” took shape during one of their joint recreational runs.


The overarching mission is to create a technology-driven, community-centric ecosystem for women entrepreneurs and professionals to connect, empower each other, and collectively thrive. Zainab, with a strong background in technology and product development, provides valuable support in realizing this vision.


Maheela Power extends its support through professional training and workshops covering various aspects, such as Financial Management, Product Photography, and Digital Marketing. In addition to these, they organize Meet and Greet sessions and enjoyable Fitness activities. This approach fosters a culture of continuous learning and growth, allowing members to draw from each other’s experiences and build a safe space for discussion and development.


Notably, Maheela Power handles corporate gifting orders and actively participates in exhibitions and various events, increasing brand visibility and developing the capacity to scale up product delivery. Their association with organizations like Burhani Women contributes to providing financial aid to women for medical, educational, and household needs. This is made possible through the proceeds from the sales of items like papads, pickles, and masalas, which are produced by a group of women.


Another organization they support is Nandri Trust, which imparts training in tailoring to underprivileged women. Beyond just promoting the talents and creativity of these women, Maheela Power acts as an inspiration for more women to craft and market unique products, setting the path for their success as independent entrepreneurs. To date, Maheela Power has successfully onboarded 70+ women entrepreneurs, including inspiring senior citizens, boasting a diverse array of over 400 products.


As part of their ongoing efforts to empower women from various walks of life, Maheela Power has introduced a structured online talent directory. This directory, located at, simplifies consumers’ ability to search, discover, and connect with small-sized businesses and professionals.


In essence, Samina and Zainab have made it possible for women who were initially technologically challenged and had no marketing knowledge to promote their products successfully through Maheela Power.

Fatema Hussain Marketing & Business Coach, Founder, Fab Digital Agency

Fatema Hussain Marketing & Business Coach, Founder, Fab Digital Agency

Fatema Hussain

Marketing & Business Coach, Founder, Fab Digital Agency

Kuwait, Dubai

“In the midst of challenges, lies opportunity.” – Albert Einstein


Meet Fatema Hussain, a remarkable entrepreneur with a story of determination and transformation. A decade ago, she entered the digital world when social media was still emerging. While successfully running her product-based business, she realized the potential to share her marketing expertise and founded Fab Digital in Dubai, aiming to empower businesses with comprehensive marketing strategies.


Fatema’s journey took a significant turn as she began receiving requests for guidance in personal brand development in the digital sphere. Motivated by their enthusiasm, she decided to become a coach and mentor, steering personal brands to success. This journey had its challenges, leading her to seek her own coaching and certifications to refine her skills.


As Fatema immersed herself in coaching and refined her business strategy, remarkable changes occurred. She shattered self-imposed limitations, embraced personal development as a daily practice, and crafted a robust business plan. Confidence grew as she marketed her coaching packages. Remarkably, she balanced her thriving career with her roles as a wife, mother, daughter, and daughter-in-law.


Fatema boldly built her personal brand, AskFatemaHussain, stepping out of her comfort zone to offer insights on personal branding, confidence building, and clarity. It was a courageous journey that demanded resilience but was immensely rewarding.


In this transformation, Fatema discovered her true calling, not just imparting marketing strategies but helping clients relish life, work with confidence, and scale their businesses without stress.


Fatema’s story is a testament to the power of self-belief and the ability to turn challenges into opportunities. As Franklin D. Roosevelt aptly put it, “The only thing standing between you and your dreams is your doubt.” Fatema’s journey is an inspiring reminder that every challenge is an opportunity in disguise. Embrace it, confront doubts, and take bold strides forward. Seek mentors and allies who support your aspirations, for just as Fatema found her path and transformed her life, you too can break free from limitations and blaze your trail.


As a message to fellow women, Fatema says, “Believe in yourself, chase your dreams relentlessly, and always remember that the future belongs to those who dare to dream and take action. The journey is yours to embark upon, and success awaits those who dare to seize it.”

Striking the balance The crucial importance of work-life balance

Striking the balance: The crucial importance of work-life balance


In the fast-paced and demanding world of today, finding equilibrium between work and personal life has become increasingly challenging. As we navigate through deadlines, meetings, and responsibilities, it’s easy to become absorbed by work, often at the expense of our personal well-being. In this blog post, we’ll delve into the significance of achieving a healthy work-life balance and explore practical strategies to ensure that both professional and personal spheres thrive harmoniously.


Enhanced well-being: Investing in yourself

One of the most compelling reasons to prioritize work-life balance is its direct impact on overall well-being. Constantly being immersed in work-related tasks can lead to stress, burnout, and diminished mental health. Taking time for personal pursuits, hobbies, and relaxation not only rejuvenates the mind but also contributes to increased productivity when returning to work. It’s a symbiotic relationship where a well-rested and fulfilled individual is better equipped to face professional challenges.


Improved productivity: Quality over quantity

Contrary to the belief that longer hours equate to increased productivity, the quality of work often diminishes without adequate breaks and personal time. By establishing boundaries and allowing time for personal pursuits, individuals can return to work with a fresh perspective, heightened creativity, and increased problem-solving abilities. Striking the right balance ultimately fosters a work environment that values efficiency and output quality over mere hours clocked in.


Stronger relationships: Nurturing connections

Balancing work and personal life extends beyond the individual to impact relationships with family and friends. Neglecting personal connections in pursuit of professional success can strain relationships and lead to feelings of isolation. Building and maintaining strong connections outside of the workplace provide a support system during challenging times, contributing to a more fulfilling and balanced life.


Long-term career sustainability: Avoiding burnout

While dedication and hard work are commendable, an unsustainable work pace can lead to burnout, negatively affecting career longevity. Individuals who prioritize work-life balance are more likely to sustain their enthusiasm, motivation, and commitment to their careers in the long run. By avoiding burnout, professionals can maintain a consistent level of performance and remain resilient in the face of challenges.



In conclusion, the importance of work-life balance cannot be overstated. It is not merely a luxury but a necessity for sustained success, personal well-being, and fulfilling relationships. By consciously allocating time for both professional and personal pursuits, individuals can create a holistic and harmonious life that not only benefits them personally but also positively influences their professional endeavors. As we navigate the complexities of modern life, let us strive for balance, recognizing that true success encompasses both career achievements and a rich, fulfilling personal life.


Essential skills for success in the business world: Beyond expertise


As the business landscape evolves in the digital age, the traditional emphasis on technical skills and expertise is gradually making room for a broader spectrum of abilities. Today, entering the business world requires more than just a deep understanding of your field; it demands a versatile skill set that includes effective communication, social media awareness, and various interpersonal competencies. In this blog post, we’ll explore why these skills are indispensable for success in the dynamic and competitive business environment.


  1. Communication skills: Bridging gaps and building relationships


Effective communication is the cornerstone of success in any business endeavor. Whether it’s conveying ideas to team members, negotiating deals with clients, or presenting proposals to stakeholders, the ability to articulate thoughts clearly and persuasively is crucial. Strong communication skills facilitate collaboration, foster understanding, and promote a positive work culture. As professionals navigate through diverse projects and teams, their capacity to communicate efficiently becomes a key differentiator.


  1. Adaptability in the digital age: Social media awareness


The advent of social media has transformed the way businesses operate and interact with their audience. An online presence is now a fundamental aspect of brand representation, and social media awareness is a skill that can significantly impact a professional’s success. Understanding how to leverage platforms like LinkedIn, Twitter, and Instagram for networking, marketing, and brand building can open new avenues for career growth. Moreover, staying abreast of digital trends demonstrates adaptability, a trait highly valued in the ever-evolving business landscape.


  1. Networking: Building professional relationships


In the business world, it’s often said, “It’s not just about what you know but who you know.” Networking is a skill that transcends industry boundaries and plays a pivotal role in career advancement. Establishing and nurturing professional relationships can lead to opportunities, collaborations, and a deeper understanding of the market. Attend conferences, engage in industry events, and use platforms like LinkedIn to connect with peers, mentors, and potential clients. The ability to network effectively is a powerful asset in today’s interconnected business ecosystem.


  1. Problem-solving and critical thinking: Driving innovation


While technical expertise is essential, the ability to think critically and solve problems creatively is equally vital. Businesses face an array of challenges, and professionals who can navigate complexity, analyze situations, and devise innovative solutions stand out. Employers value individuals who bring a problem-solving mindset to the table, contributing not only to day-to-day operations but also to the organization’s long-term success.




In conclusion, entering the business world requires more than a mastery of technical skills. Professionals must cultivate a diverse skill set that encompasses effective communication, social media awareness, networking, and critical thinking. These skills not only contribute to personal and professional growth but also position individuals as valuable assets in a competitive and dynamic business environment. As we celebrate the one-year anniversary of this blog, let it serve as a reminder of the ever-evolving nature of the business world and the need for continuous skill development. Embrace these skills, and pave the way for a successful and fulfilling career journey.

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Unlocking business success: The crucial role of Google tools

In today’s digital age, businesses that harness the power of technology gain a significant edge over their competitors. One essential set of tools that has become indispensable for businesses of all sizes is the suite of applications offered by Google. From enhancing productivity to optimizing online presence, Google tools play a pivotal role in shaping the success of modern enterprises.


  1. Streamlining collaboration with Google Workspace


Communication and collaboration are the cornerstones of a successful business. Google Workspace, formerly known as G Suite, is a comprehensive suite of cloud-based productivity tools that facilitates seamless collaboration among team members. Tools like Gmail, Google Drive, and Google Meet enable real-time communication, file sharing, and virtual meetings, fostering a collaborative work environment regardless of physical locations.


  1. Enhancing productivity with Google Docs, Sheets, and Slides


Efficiency is the key to productivity, and Google Docs, Sheets, and Slides are powerful tools designed to streamline document creation, data analysis, and presentation development. The real-time collaboration feature allows multiple team members to work on the same document simultaneously, ensuring that everyone is on the same page and accelerating project timelines.


  1. Mastering analytics with Google analytics


Understanding customer behavior and website performance is crucial for making informed business decisions. Google Analytics provides in-depth insights into website traffic, user demographics, and online interactions. By analyzing this data, businesses can refine their marketing strategies, optimize user experience, and tailor their products or services to meet customer needs more effectively.


  1. Adapting marketing strategies with Google Ads


Digital advertising is a cornerstone of modern marketing, and Google Ads is a versatile platform that empowers businesses to reach their target audience effectively. From pay-per-click (PPC) campaigns to display ads and video promotions, Google Ads provides a range of options for businesses to tailor their marketing strategies based on their goals and budget.


  1. Improving customer engagement with Google Forms and Surveys


Understanding customer needs and feedback is essential for business growth. Google Forms and Surveys simplify the process of gathering information from customers, employees, or other stakeholders. Whether it’s conducting market research, collecting feedback, or organizing event registrations, these tools streamline data collection and help businesses make data-driven decisions.


In conclusion, Google tools have become an integral part of the modern business landscape. From enhancing collaboration and productivity to optimizing online presence and marketing strategies, these tools empower businesses to thrive in a digital-first world. Staying informed about the latest features and updates from Google ensures that businesses can continue to leverage these tools effectively, gaining a competitive edge in their respective industries.

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Mastering business communication: A guide to efficiency


In the contemporary business landscape, where agility and precision are paramount, mastering the art of efficient communication is non-negotiable. This blog explores the essential strategies to streamline communication processes, fostering a culture of clarity and collaboration within your organization.


Streamlining with digital tools:

Embrace the array of digital tools available to enhance communication. Utilize email, project management platforms, and instant messaging apps to facilitate seamless information flow across teams. Embracing these tools not only accelerates communication but also promotes collaborative work environments.


Clarity and conciseness:

Effective communication hinges on clear and concise messaging. Tailor your communication to the audience, ensuring that information is easily digestible and relevant. Steer clear of unnecessary jargon, aiming for simplicity without sacrificing clarity. This approach ensures that your messages resonate with diverse stakeholders.


Centralized communication hubs:

Establishing a centralized hub for communication is pivotal in preventing information silos. Whether through an intranet or a designated platform, having a centralized repository for updates, documents, and announcements guarantees that everyone stays on the same page. This approach enhances transparency and minimizes the risk of misunderstandings.


Feedback loops for continuous improvement:

Regular feedback loops are instrumental in refining communication strategies. Encourage open dialogue, actively listen to concerns, and adapt communication methods based on the evolving needs of your team. This iterative process ensures that your communication strategies remain agile and responsive.



Efficiency in business communication is not merely a goal but a strategic imperative. By embracing digital tools, prioritizing clarity, establishing centralized communication hubs, and maintaining feedback loops, your organization can cultivate a culture of transparency and collaboration. In this dynamic landscape, efficient communication becomes a driving force behind organizational success.

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Building a strong personal brand on social media : Strategies for success



In the digital age, where connectivity and online presence play a pivotal role in personal and professional success, building a strong personal brand on social media has become more crucial than ever. Your online presence is a reflection of your identity, expertise, and values. In this blog post, we’ll explore effective strategies to help you craft and cultivate a powerful personal brand on social media platforms.


Craft compelling content:


Content is the backbone of your personal brand. Create content that showcases your expertise, personality, and uniqueness. This could include articles, blog posts, images, videos, and more. Consistency is crucial, so establish a content calendar to maintain a regular posting schedule.


Engage authentically:


Social media is a two-way street. Engage with your audience authentically by responding to comments, participating in discussions, and acknowledging your followers. Building relationships fosters a sense of community around your personal brand.



Optimize your profiles:


Each social media platform has unique features and requirements. Optimize your profiles by using professional and consistent profile pictures, writing compelling bios, and including links to relevant websites. Ensure that your profiles reflect your brand identity.


Utilize visual branding:


Visual elements, such as colors, fonts, and graphics, contribute to your brand’s recognition. Consistent visual branding creates a cohesive and memorable experience for your audience. Use a consistent color palette and design style across your posts and profiles.


Showcase your expertise:


Position yourself as an expert in your field by sharing valuable insights, industry news, and thought leadership content. Share your achievements, certifications, and success stories to establish credibility and trust.


Network strategically:


Connect with other professionals in your industry to expand your network. Join relevant groups and participate in discussions. Networking can open up new opportunities, collaborations, and help you stay updated on industry trends.


Monitor your online presence:


Regularly monitor your online presence to ensure that your personal brand remains aligned with your goals. Use tools to track mentions, comments, and engagement. Adjust your strategy based on the feedback and data you receive.


Evaluate and adapt:


Social media is dynamic, and trends change. Regularly evaluate the performance of your content and adjust your strategy accordingly. Stay informed about platform updates and industry shifts to keep your personal brand fresh and relevant.




Building a strong personal brand on social media is an ongoing process that requires dedication, authenticity, and strategic planning. By defining your brand identity, creating compelling content, engaging authentically, and adapting to changes, you can establish a powerful and influential presence that sets you apart in the digital landscape. Consistency and authenticity are key – make sure your personal brand truly reflects who you are and what you have to offer.

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Title: Navigating change: Strategies for staying on trend in your industry



In today’s dynamic business landscape, change is the only constant. Industries are evolving at an unprecedented pace, driven by technological advancements, shifting consumer preferences, and global economic forces. To stay relevant and thrive in this ever-changing environment, businesses must not just adapt but also sail through change strategically. In this blog, we’ll explore effective strategies for staying on trend in your industry and ensuring long-term success.


  1. Embrace a culture of innovation:


The first step in staying on trend is fostering a culture of innovation within your organization. Encourage employees to think creatively, experiment with new ideas, and embrace a mindset that welcomes change. Create spaces for collaboration, where diverse perspectives can converge to generate innovative solutions to industry challenges.


  1. Continuous learning and development:


To stay ahead, individuals and organizations must commit to continuous learning. Invest in training programs, workshops, and educational resources that keep your team up-to-date with the latest industry trends and technologies. This commitment to learning not only enhances individual skills but also contributes to the overall adaptability of your organization.


  1. Monitor industry trends:


Stay vigilant and keep a close eye on emerging trends within your industry. Regularly monitor industry publications, attend conferences, and participate in networking events to stay informed. Establishing a proactive approach to trend monitoring allows your business to anticipate changes, rather than react to them, giving you a strategic advantage.


  1. Foster strategic partnerships:


Collaborate with other organizations, both within and outside your industry, to foster innovation and stay on top of emerging trends. Strategic partnerships can provide access to new technologies, markets, and ideas that can help your business navigate change more effectively.


  1. Leverage technology:


Incorporate cutting-edge technologies into your business operations to streamline processes, enhance efficiency, and stay ahead of the curve. Embrace automation, artificial intelligence, and data analytics to gain valuable insights that can inform strategic decision-making. Technology not only improves operational effectiveness but also positions your business as a forward-thinking industry leader.


  1. Customer-centric approach:


Place the customer at the center of your business strategy. Regularly solicit feedback, analyze customer behavior, and adapt your products or services based on evolving customer needs. A customer-centric approach ensures that your business remains relevant and responsive to changing market demands.




Sailing through change requires a combination of innovation, continuous learning, strategic partnerships, and a customer-centric mindset. By adopting these strategies, businesses can not only stay on trend in their industry but also position themselves as leaders in the face of constant change. Embrace the challenges that come with change, and view them as opportunities to propel your organization forward in an ever-evolving business landscape.


Human Resources Symbols on Concrete Background

Elevating success : The essence of Strategic Human Resource Management (SHRM)


In the ever-evolving business landscape, organizations recognize the pivotal role of their most valuable asset – their human capital. Strategic Human Resource Management (SHRM) emerges as the compass guiding businesses in aligning their human resource practices with overall organizational goals, ultimately driving success and sustainability.


At its core, SHRM transcends traditional HR functions, moving beyond the administrative tasks to become an integral part of strategic business planning. It’s a proactive approach where HR professionals collaborate with leadership to craft and implement HR strategies that contribute directly to the achievement of organizational objectives.


Aligning HR with business objectives :

In the realm of SHRM, HR is not just a support function but an active participant in the strategic decision-making process. By understanding the business context, HR professionals can develop HR strategies that are in sync with the organization’s mission, vision, and long-term goals. This alignment ensures that every HR initiative contributes to the overall success of the company.


Talent management and development:

SHRM places a strong emphasis on talent management, recognizing that attracting, retaining, and developing top talent is a strategic imperative. This involves not only recruiting individuals with the right skills but also nurturing their growth and aligning their career paths with organizational needs. Through training, mentorship, and continuous learning initiatives, SHRM ensures that the workforce remains agile and adaptable in the face of industry changes.


Employee engagement and organizational culture:

A key aspect of SHRM is fostering a positive organizational culture and high employee engagement. Recognizing that motivated and engaged employees are more likely to contribute their best efforts, SHRM strategies include initiatives that enhance workplace satisfaction, well-being, and a sense of belonging. This, in turn, contributes to improved productivity, innovation, and overall organizational performance.


Adapting to change:

In the fast-paced business environment, change is inevitable. SHRM equips organizations with the tools to navigate change successfully. Whether it’s technological advancements, market shifts, or organizational restructuring, SHRM ensures that HR practices are agile and capable of supporting the workforce through transitions.


Measuring and evaluating HR impact:

SHRM emphasizes the importance of data-driven decision-making. Metrics and analytics play a crucial role in evaluating the effectiveness of HR strategies. By measuring key performance indicators related to workforce productivity, employee satisfaction, and talent retention, organizations can fine-tune their HR practices for optimal impact.



In conclusion, Strategic Human Resource Management is a forward-looking, integrated approach that positions HR as a strategic partner in achieving organizational success. By aligning HR practices with business objectives, nurturing talent, fostering a positive culture, adapting to change, and measuring impact, SHRM empowers organizations to not only attract and retain top talent but to thrive in an ever-changing business landscape. As businesses continue to recognize the strategic importance of their human resources, SHRM stands as a guiding philosophy that ensures the effective utilization and development of this invaluable asset.

The power of connections Understanding Organizational Network Analysis (ONA)

The power of connections : Understanding Organizational Network Analysis (ONA)


In the dynamic landscape of today’s workplaces, understanding the intricate web of connections that form within an organization is crucial for success. Enter Organizational Network Analysis (ONA), a powerful tool that goes beyond traditional organizational charts, offering a deeper understanding of how people connect, collaborate, and influence one another.


ONA is the process of evaluating the relationships and interactions between individuals within an organization. It delves into the informal networks that exist alongside formal structures, shedding light on the invisible threads that weave through the workplace. By leveraging this approach, organizations can gain valuable insights into communication patterns, identify key influencers, and enhance overall efficiency.


One of the primary benefits of ONA is its ability to uncover hidden talents and resources. Traditional hierarchical structures often overlook the informal networks that employees naturally form. ONA, however, identifies these organic connections, allowing organizations to tap into the wealth of knowledge and expertise that exists beyond formal roles and titles. This not only fosters a culture of collaboration but also enables better resource allocation and problem-solving.


Understanding the flow of information is another crucial aspect of ONA. In a rapidly changing business environment, the speed and accuracy of information dissemination can make or break an organization. By mapping out communication patterns, ONA helps identify bottlenecks, silos, and areas where information might get lost. This knowledge allows for strategic interventions to improve the flow of information, fostering a more responsive and adaptable organization.


ONA is also a powerful tool for leadership development. By identifying key influencers and connectors within the organization, leaders can leverage these individuals to drive change and disseminate strategic initiatives effectively. This targeted approach to leadership development goes beyond traditional training programs, recognizing and harnessing the power of influential individuals to champion organizational goals.


Implementing ONA requires a combination of technological tools and a commitment to privacy and ethical considerations. Advanced analytics platforms can help collect and analyze data, but organizations must also prioritize transparency and ensure that employees understand the purpose and benefits of the analysis. Clear communication and a focus on the positive aspects of ONA, such as improved collaboration and career development opportunities, can help build trust among employees.


In conclusion, Organizational Network Analysis is a game-changer in understanding and optimizing the complex networks that exist within an organization. By embracing ONA, businesses can uncover hidden potentials, enhance communication, and strategically develop leadership. In an era where adaptability and collaboration are key to success, ONA empowers organizations to thrive in the interconnected web of modern workplaces.