What they did:
Adobe launched the Digital Economy Index, alongside tools that assess a company’s digital performance and preparedness in e-commerce, personalization, and content delivery. These tools provide real-time data insights and show how businesses compare to industry benchmarks.

Why it’s genius:

• Data-driven storytelling: Adobe uses real-time analytics to position itself as an authority on digital trends.

• Value-first approach: Businesses gain insights before even engaging with a sales rep.

• Seamless alignment: The tool promotes Adobe Experience Cloud by showing exactly where it can help.

Adobe effectively combines data, design, and strategy to make digital maturity assessments insightful and conversion-friendly.