Vineeta Singh, the co-founder and CEO of Sugar Cosmetics, is a leading example of how mentorship and strategic guidance can help women entrepreneurs scale their businesses. Starting with a vision to create high-quality, affordable cosmetics for Indian consumers, she built Sugar Cosmetics into one of the fastest-growing beauty brands in India.

How Mentorship Played a Role

Vineeta Singh has often spoken about the importance of mentorship in shaping her entrepreneurial journey. During her early years, she received guidance from successful entrepreneurs and industry leaders who helped her understand business scalability, product innovation, and digital marketing.

One of her key influences was Kunal Bahl, the co-founder of Snapdeal, who provided insights into the e-commerce space and consumer behavior in India. She also learned valuable lessons from her time at IIT Madras and IIM Ahmedabad, where she was mentored by professors and peers who helped refine her business strategy.

Additionally, she credits her husband, Kaushik Mukherjee, who co-founded Sugar Cosmetics with her, as a mentor and business partner, helping her navigate challenges and scale the brand successfully.

Results & Growth

With the right mentorship, Vineeta Singh built Sugar Cosmetics into a ₹1000+ crore brand, competing with global giants like L’Oréal and Maybelline. The company leveraged digital-first strategies, influencer marketing, and D2C (direct-to-consumer) models to reach millions of customers.

Beyond her success, Vineeta has become a mentor herself, guiding aspiring women entrepreneurs through platforms like Shark Tank India, where she invests in and supports startups. Her story highlights how mentorship, when combined with determination and innovation, can help women entrepreneurs create thriving businesses.