Posts in category: Branding

Nowadays, business enterprises design their webpages and catalogs in a manner to attract consumers. When the consumers notice an illustrative design on the webpage, they are developing an interest in the company’s operation. Thus they browse through the products offered by the company. Attractive Graphic Design creates an impression in the minds of the consumers that the business is paying attention to presentation. Following are some of the important ways in which graphic designs can help a business environment grow-

First Impressions

Designs help in forming first impressions. They help in making the first impressions memorable. When a consumer checks out the illustrative designs on the landing page, they are attracted. Therefore the company’s presentation policy makes a mark on the consumer’s mind. Information and Designs collaboratively help create lasting impressions. 

Also read: Reasons for poor cash flow in your business and how to improve it

Keeping Message Simple

The motto of the company should be simple and sound. Words used while writing the motto should be easy to comprehend. The company or business enterprise must focus on the objective and impact of the message than the language. Simple Messages illustrated with designs carry a huge meaning to the consumers. 

Professional Outlook

The business enterprise must have a professional outlook. Designs should be specific, the information should be goal-oriented and product catalogs must be categorized according to their nature. Businesses should convey the message using the least number of words possible.  

Designs must be relevant

The designs used for the business promotion must be simple and relevant to the business needs. For example- an enterprise dealing with FMCG business should have a catalog for FMCG products. The webpage should be designed with images of food items. 

Improving Sales through graphic design

Having enhanced graphic designs helps in improving sales and distribution of products. With better illustrations, more consumers would be interested in visiting the website. Thereby more consumers would buy the necessary products and services offered. 

Building Relationships

Through graphic designs, business enterprises establish relationships with clients. As more people would be interested in the business pattern, sales would maximize. Along with that finances would grow leading to business expansion. 

Adding Uniqueness

Making the website of the business unique is an important criterion. Using exclusive and beautiful illustrations helps in web page development. The landing page is what generates interest among the customers. 

Promoting Business Branding

Designs help in promoting business branding methodologies. Branding can be initiated through extensive advertisements and holdings. Branding is done on the Internet through improved designs and patterns on the webpage. 

Bringing People Together

A relationship develops between consumers and business personnel through communication. When a business design attracts a consumer he communicates with the business entity. Thus a relationship develops between the two entities. 

Saving Requisite Money

Through design-work, a significant amount of money spent on physical advertising can be saved. Business Webpage Promotion is a cheaper method to develop business models. Thereby consumers resort to cheaper means like designing web pages to develop their business patterns. 

Enhancement of Creativity

Business Designs help in improving creativity and innovation in business functioning. With attractive designs come innovative catchphrases. Such presentations attract more people to the landing page. Thereby consumers are eager to establish relationships with the business. 

Telling a Brand Story

Designs can at times convey an entire story to the consumers. Illustrations depict the portfolio of the business enterprise. Through designs and pictorial representations, the company can show its history. It can also glorify its objectives for generating interest among the consumers. 

Creation of a Blog

A Design Blog is an Important initiative for any business model. Theoretical information is boring to go through. Writings do not generate as much interest as graphical illustrations. Thus a blog designs with requisite imagery. Designs should incorporate to develop a better understanding of business entities and consumers. 

Possess a Portfolio

Your business must possess a requisite portfolio. Creating designs and attractive images on websites will help only if you know the business functions to perform. Branding, advertisement, and promotion are important determinants of business growth. 

Participate in Graphic Design Communities

Participate in Creative Activities that render information about Graphic Designing. Complete Graphic Design courses available online. 

Feedback Mechanism

A proper feedback mechanism is complementary to a good business design. Designs will not always be effective. For understanding the flaws associated with the design, you need a feedback mechanism. 

Learning and Engagement with Influencers

Engagement with Business Influencers help in business development. Influencers work freelance and their social reputation would help you greatly to understand how business functions. Influencers help in promoting business growth. Thus engaging with influencers will not only help in developing business designs and imagery but will also be beneficial for business expansion. 

Thereby the above ways follow diligently to help in business growth and development through designs and illustrations.

Also read: Things to Keep in Mind While Hiring a Part-Time Employee for your Business 

The Business Environment is no longer limited and confined to the four walls of a room, where usually business transactions used to take place priorly. Initially, corporatization of business transactions was considered an imaginary concept that became very difficult to conjure up as business functioning and associated methodologies of business processes was considered a very difficult concept to imagine and thereby further inspire growth and encouragement in the business processes. With the rapid advancement in technological functions and the improvisation of business techniques, business transactions can now take place from remote locations with the click of a button. 

Following are the manners in which the business environment has developed an improved functioning through the initiation adopted through the process of personal branding on social media-

Creates an Online Reputation

The first important criteria that are fulfilled through the process of personal branding on social media is the creation of an online reputation. Personal Branding refers to the process of increasing the branding and popularity of the products and services produced by a manufacturing organization and a business entity. On the other hand, social media applications include Facebook, WhatsApp and Twitter are the platforms through which the business organizations conduct the functions of online branding. The process of branding strengthens the online reputation and base of the company and thereby improves the reputation of the company and therefore the selling process is accelerated. 

Build Customer Relationship

Most people hardly trust businesses that implement traditional advertising. That’s the reason there is a big push to “shop small” and why influence marketing is mostly preferred by businesses. People are likely to buy from, and listen to, someone who looks, talks and acts like them. It helps them understand the product well. So if you are looking forward to building your brand like a business and still maintain a personal front, you’re guaranteed to inspire trust amongst your audience. 

Also read: 15 Classic Ways to Grow Your Email List

10 Productivity Tips to Help Small Businesses Succeed

Increased Recognitions

With the increasing digitization, there are a lot of opportunities for businesses to grow and increase their presence. While building a strong personal brand, you are easier to find online and get plenty of methods to get better recognition. Anyone researching you will see your brand- that brings good recognition to your business.

• Live Sessions: Every audience needs to know the story behind the company. Being a business owner and entrepreneur personality, presenting yourself to the audience and performing direct interactions with them might help you give a different perspective to your business. 
• Create Lookalike Audience: Building lookalike audiences is one of the unique strategies to connect with new people. Facebook allows you to build lookalike audiences and present your content to people who just like your existing customers. 
• Write Blog Posts: Blog posts provide a good opportunity to share detailed knowledge with the world and add value to the visitors. 
• Create Videos: Video is a widely used form of content that makes it super easy for us to get our message across.

Acknowledgment as an expert

You can easily acknowledge yourself as an expert in your field when you have a strong understanding of your personal brand. The insights you share on social media majorly contribute to your overall credibility in the field and that provides good results for your company.  

More opportunities for leadership

The company executives and owners who are recognized as leaders garner maximum attention to the businesses. If you are looking for leadership opportunities and chances to offer your thought to others as a thought leader, a strong personal brand can strongly build through social media.

Chances of collaborations

The internet has made it possible for almost anyone to connect that matches your business domain. With the help of social media as part of your personal branding, you can easily get connected to the individuals and companies that relate to your domain and business type. 

Therefore, in conclusion, it is safe to say that the expansion of business enterprises and their subsequent functioning can take place through personal branding on social media applications where the consumers can integrate resources and build a module for branding and promotion techniques. 

If you are looking for the right solutions for your small or medium business, or even substantial and appropriate advice or mentorship, click here

Also Read: Top lessons businesses must learn from COVID 19 to grow post-pandemic

7 Tips for Building A Customer Service Team For Your Business

The technological upgrades have taken place in the informational environment. It has the exponential growth and diversification of the business environment. Along with incorporating unique techniques to integrate the functioning of the business principles and promote the functioning of business enterprise. The process of forming coalitions and alliances with other business enterprises share in the profits and integrate the functioning of revenue mechanisms. However, still, some business enterprises prefer to outsource important services. Although a considerable expenditure is incurred in this regard, the qualitative aspect of the business enterprise is looked after and revenue generation is encouraged. Following are some of the most important tasks that are outsourced in a business enterprise.

Accounting and Finance

Financial elements can only be implemented and interpreted if there is proper knowledge about the accounting principles and therefore people with a basic educational background in commerce and finance can perform the accounting activities. Thus business enterprises at times outsource accounting functions of the business environment from external sources and therefore increase the qualitative aspect of business functioning. 

Marketing

Marketing Understanding requires the understanding of design and technology along with the knowledge of price mechanism, marketing principles, promotion technique, and understanding of marketing principles. Therefore it is important to understand the essence of marketing and therefore it is sometimes outsourced from external organizations.

Also read: 15 Business Review Sites Where Customers Rate You

Sales

Sales are one of the most critical functions of management. Sales refer to the completion of the process of manufacturing goods and services and then selling them in the market at increased prices and revenue structure through which the process of profit generation can be accelerated and therefore sales are considered to be one of the biggest proponents of business enterprise. Sales, therefore, are sometimes outsourced from other external sources especially from agencies that provide ideas about selling techniques. 

Information Technology Department

Information Technology refers to the conceptual aspect where technological means of software optimization like SEO, Advertisement Digitization are incorporated to improve consumer orientation and make them familiar with the functioning of digital technique. Software and IT Engineers from top consultancy firms are paid a huge professional fee and are recruited on a freelance basis by business enterprises to develop their software systems. 

Administrative Works

Performing administrative responsibilities like working out management and working principles, preparing reports and minutes of the special procedures, and looking after the command function from the top branches of the business enterprise are considered to be some of the most important functions of the business enterprise. Nowadays, Virtual Assistance Devices are available at cheap hourly rates helping people resolve administrative Issues and bring about significant changes in the functioning of the business enterprise. 

Customer Service

Customer is the kingpin of the market and their wishes are considered to be the command for the owners of the business enterprise. Catering to the demands of the consumers is considered to be the primary business activities and it is the only viable process that generates revenue and helps in perpetuating the sustainability of the business enterprise. Customer Service and catering to the needs of the customer is considered to be one of the primary functions of a business enterprise. 

Manufacturing

Manufacturing is one of the most important functions of the business enterprise. Manufacturing is the function through which the production of goods and services takes place. Advanced use of machinery leads to the production of raw materials that can further be transformed into finished products. Thus industrial production is considered a very important function and it can further be outsourced from external sources. 

Shipping, Transportation, and Logistics

The final function or business task that can be outsourced from external organizations is the function of shipping, transportation of goods and services, and logistics function. Logistics refers to the chain of payment that takes place between the wholesaler to the buyer or the consumer of the good and service. Transportation services and devices that encourage transportation can be outsourced from external agencies. 

Thus when the small business starts they face an active crunch in finances and therefore they would perform most of their functions. However, when the financial structure of the business enterprise improves, the business can outsource important functions from external agencies. 

If you are looking for the right solutions for your small or medium business, or even substantial and appropriate advice or mentorship, click here

Also read: 7 Tips for Building A Customer Service Team For Your Business

Psychological Biases that impact the purchase of a product

Entrepreneurship- Business Ventures on which the foundation of the entire economy is based, business collaborations which decide the future and course of your revenue generation processes and initiatives that shape and epitomize the functioning of an economic system- is considered as one of the primary factors of production encouraging growth and development sentiment in the economy and allowing the business owners the freedom to expand their business and bring about corporatization in the process of analyzing business translations and incorporate moves that would generate and accelerate the process of profiteering in the economic environment. 

Following are a few fruitful suggestions which help in deciding the name of a business venture-

The name should sound good while reading out

The name decided for the business venture should sound good and ambient when spelled out aloud. The owner should strike upon a name that should not become complicated and is too difficult to pronounce. It must be remembered that the names would be pronounced on social media platforms and other platforms of video and audio communication. For example- Ammar Jewellers Works

The name should have an easy spelling

The second criteria are that the name of the business venture should have easy spelling which will be easy to write. Complicated names may lead to errors in spelling thus creating a negative impression in the minds of the consumer who would not be inclined to getting involved with the business transactions. For example- Mustafa Food Center

The name should carry a meaning

Meaningless and Fanciful names do not generate any productive results for the growth of your business module and would ultimately lead to the failure in generating profit for the ventures undertaken by your business enterprise. Meaningful and substantial names are the ones that leave a lasting impression in the memory of the consumers. 

The name should convey a benefit

The name decided for the business enterprise should be capable of conveying emotions, feelings, and a sense of attachment to the consumers. If they feel disconnected from the name of the business venture, products sold or the services provided by the business enterprise would not carry any meaning. 

Avoid providing repetitive names

Avoiding repetitive names is one of the prime considerations for naming the business venture. Using wrong spellings might sound attractive but people would not have the time to look up the dictionary to understand the meaning of your business name before they get into a transaction with you. 

Providing originality to the names

The concept of originality associated with the name of the business enterprise is very important for the fundamental growth of the business module. For example- Huzefa Textiles

Also read: 15 Business Review Sites Where Customers Rate You

Using initials carefully

The use of initials in naming the business enterprise is to be done minutely and carefully. When you use initials you should be aware of the impending conclusions that are associated with giving such short names to any business enterprise and therefore carefully using the initials should be one of your primary objectives. 

Be Specific with the name provided

Specification associated with the name helps in eradicating any redundancy that might have crept into the minds of the consumers who decide on going for a business transaction with the venture. The specification gives a perfect idea about the fact that the business venture is involved in the work of a related production of a particular good or service. 

Avoid generalizing the name of the business venture

Giving a generalized name is not of much help as the consumers would have no idea about the kind and type of products and services provided by your organization and would thus not get involved in taking the pain of understanding your business module and infrastructure. 

Trademarking the name is important 

It is very important for providing a patent or a trademark to the name that you have just given to your business venture or ownership. Trademarking helps in validating your business venture and thus piracy issues can be avoided tactfully. 

Thus, while naming your business venture you should be careful about the aforementioned points that would incidentally help you in resolving the issue and provide you with a suitable name for your business enterprise venture. 

If you are looking for the right solutions for your small or medium business, or even substantial and appropriate advice or mentorship, click here

Also read: 7 Tips for Building A Customer Service Team For Your Business

Psychological Biases that impact the purchase of a product

Business- The word which has become a synonym for economic excellence, longevity, skill, and practical implementation of techniques learned through education which can be utilized for economically beneficial processes that would lead to revenue generation in the economy and would therefore be responsible for economic growth and development. A brief introduction of a business reveals to us the concept of a business transaction whereby we define the kind of goods and services that are exchanged between the buyer and the seller at an agreed price. 

The online interaction module of conducting business transactions has been instrumental. It has dynamism and innovation in the business processes. Online marketing produces goods and services that have become the prime instruments of business exchange. In this regard, there are a few business listings from which we can gain a significant idea about the kind of businesses that exist in the marketplace and which ones garner the highest amount of profit. Following are the names of a few top business listing sites-

Dbohra

This business listing site is a small step towards promoting the businesses with the help of information and communications technology. Dbohra is the platform that encourages community members and startups to modernize the businesses and reach the maximum audience.

Google My Business

Among the most popular business listing websites is Google My Business. The website not only helps you in organizing your business needs and posting ads on the business platform but also mentions your location, address, name, and area of operation thereby verifying that you are a registered user of the website. 

Also read: 15 Business Review Sites Where Customers Rate You

Bing

Bing is an equivalent search engine like Google Chrome which is extremely popular. You can list your business preferences on Bing and it will help you list your business priorities and would also help you categorize them according to specified criteria. 

Just Dial

This business listing site provides a local search for different services with the medium of a website, phone, or mobile apps. Just Dial is the one that provides quick information to the dialer about the places.

IndiaMART

IndiaMART is the Indian e-commerce company that provides B2C and B2B and customer to customer sales services via a web portal. This business listing site mainly focuses on Small business and medium size businesses across the country.

Yelp

Yelp is generally known for garnering consumer requests on reviews of food and other services. It also helps you add the personal details of your business model for the benefit of the consumer who is visiting the website. Yelp provides detailed data about the functioning of the business model thereby benefiting consumer response. 

YP.com

The online business community of Yellow Pages which is an integral part of the business search module, Yp.com provides details on how the business functions, the name, and address of the business service provider, and the category of products that are sold by the business module. 

Manta

Manta is an important business listing website. It has a wide customer base and operates with several analytical tools. It offers informational and educational resources. Moreover, it provides information on the business profiles of the businesses that exist in the environment. 

Sulekha

Sulekha is one of the leading digital platforms that mainly focuses on expert services that revolve around home, Life, and Self, where the user can easily customize and update the information. This business listing site understands the behavior of the user and reaches the verified service professionals.

Citysearch

Businesses in numerous industries can utilize this strategy to expand basic information. Citysearch also creates regional tracking systems. It helps customers make decisions about the functioning of the requisite business model. 

Thus business transactions maintain through proper maintenance of the business listing websites. The user can get information about the functioning of the products and services. It helps in improving your business experience. 

If you are looking for the right solutions for your small or medium business, or even substantial and appropriate advice or mentorship, click here

Also Read: Major Cybersecurity Mistakes Business Owners Can Avoid

Vital Business Skills for 2021 To Learn

As we run our businesses, trying our level best to earn the daily bread while also offering employment possibly to a few, one big thought often crosses our mind. How do I make what I have bigger and better? Opening a charter in another part of the city, having a branch in another city, getting some marketing done are a few options that can yield substantial results. Of these, marketing is the most cost-effective way to increase your customer base and get more sales/clients.

Management of both, the business and its marketing, is like walking on a rope; very difficult to balance and one wrong step can lead to a fall. Hiring a marketing firm gives you a little bit of buffer where the experts can handle the headache of getting more customers to you while you focus on managing finances and inventory of your own business. However, getting the right kind of marketing company is also important for better conversions and better quality lead generation. 

Cost is an obvious question and everyone asks about it before finalizing anyone. However, there are some questions which are either not asked as often as they should, or are not answered inthe way they should. Let us take a look at these 5 questions you should ask whenever you’re looking for or are approached by a marketing firm:

• What kind of marketing will the agency provide?

This is the single most not-asked important question when it comes to pitches. Almost every marketing firm gets asked questions around this, but not this specific one. An experienced businessman knows different types of marketing styles, but may or may not be tech-savvy. Not every company does their marketing the same way. Some are experts at street-level brand creation, some excel in paid mainstream media marketing, while some can make great use of social media to drive quality leads your way.
Once you are clear what kind of customers would serve your interests best, the agency which answers your question the way you like checks through one green-flag.

• What is your track record?

This one is a fairly common question and firms are almost always ready with a well-rehearsed and documented answer. However, there is a small nuance which you can look for as a business owner – the vagueness of their answer. A company that has a very good track record will never shy out from flaunting it with precise responses. A company with not many feathers in their hats is likely to have their representatives run circles around the track record question.

• How is your reporting and how do we communicate?

As the customer, we might expect them to be available at a moment’s notice to answer any and all of our queries; however, they too are humans and may not be available on demand. As fellow humans, we all understand that. A good marketing firm understands your need to get answers too and addresses this very well. As experienced businessmen, a firm that sets time-to-time and meetings and detailed reports should be highly desirable.
Reports include actions/tasks undertaken and their results, including any paid campaigns or advertising done.

Also Read: A complete guide to opening Facebook Shops

• How long do I wait before I see results?

After having been in the business sector, we all know it takes time for anything to kick start and get running smoothly. Similarly, results cannot be expected right away. However, there is still a timeline every marketing company must offer while making their pitch to you. Some campaigns yield results quickly but the leads may not be great. Others may take their sweet time, but becomes effective in the long run. A trustworthy marketer will give you fair insights into every approach as well as the return on investment for each one as well.

• Are there any guarantees?

Being businessmen, we all are hardwired to stay away from bad deals. This is especially true during these testing times when economies are just starting to get back on track. Of course, no marketing agency offers any guarantee, but a good marketing expert will give you practical tools and tactics that have a great track record of being effective, with customizations well-suited for your company.

There is a wide range of factors which affects even the best laid out campaigns, causing them to fail. The most widespread example we can take is that of the COVID-19 pandemic. Many campaigns, which worked wonders just 12 months ago have now become obsolete, which cannot be attributed to a faulty strategy placement. A dependable marketing firm, however, will still try to come up with creative marketing ideas to make sure your audience don’t go away.

To Summarise

Hiring the right marketing company for your business is important, but not all that difficult. Taking some time to talk to a dozen people, getting to know what way they will help you, how much will that cost you and how soon can you expect good results is the way to go. A good marketing company will answer all your questions without avoiding them, give you clear timelines, and set the right expectations.

If you are looking for the right solutions for your small or medium business, or even substantial and appropriate advice or mentorship, click here.

Also Read: Plan Vs Actual Comparison: How Does it Help You Manage Your Business

10 Smart Tips to Use Social Media to Grow Your Business

Social media has become a power tool 2 decades into the 21st century. What started as a website for youngsters and to connect with each other, make new friends has grown into a billion-dollar industry in just 15 years. Websites and Apps such as Facebook, Twitter, Instagram, Whatsapp, LinkedIn and more have grappled the entire world into their arms. Almost every person with a smartphone and internet access uses at least one social media platform.

Social media today is more than just a medium to communicate. Businesses and businessmen know the value of being able to reach thousands of people quickly to market your offering. Even huge corporations have long begun paying attention to the leverage a well-placed marketing campaign can provide to cut ahead of the competition. Let us take a look at some creative and smart ways to make the most of the internet for your business:

1. Start Your Own Page(s)

   It doesn’t matter if your business is small, medium or large. Having a business page on all of your favourite platforms is a no-brainer. Your page serves as the basic go-to for anyone to look you up, talk to you, make enquiries, give feedback, recommend you to others and what not. You make a page for free on almost every social media platform.

2. Put up your product/service as available wherever possible

   Most social media platforms have already come up with small digital marketplaces to help businesses make as many sales as possible. This works in favour of both, the business and the platform, as these companies want users to stay on their site for as long as possible. A sales you make from social media is a sale nonetheless; no big catch.

3. Follow Your Competitors

   As you try to make sales, increase your audience, get people to like your business and your page, do note your competitors might also be doing the same. Do take a look at your competitors’ pages, if they have. See if how they are doing. You may want to learn a thing or two from your best performing candidate.

4. Make a Calendar

   As you move forward with engaging the public and getting attention towards your service/product, getting a schedule becomes imperative. After all, you don’t want to look like a business that likes to engage fans when they like. Also, having a content calendar ready helps you keep things scheduled in case you really get busy. Moreover, regular posting also tends to get better engagement and page growth.

5. Target Your Favourite Audience

   The power of data processing and social media combined is a very powerful tool to get to the very people who are most likely to give you business i.e. you can set your posts to reach the news feed of people who are probably looking for what you have to sell.

6. Use the Messaging Tool Effectively

   Messenger lets you chat with people as the business. You can answer queries, talk to your customers, prospects etc., try to solve their problems, and get them what they’re looking for with messaging. Virtually every type of conversation between a customer and the businessman can take place on the messaging too. This is a great way to interact with customers even when they’re not physically present.

7. Grow Your Audience

   Once your calendar is set, people are talking to you and you are able to get a few sales every month, you can start thinking of the next step – expanding the audience. A few thousand likes and a dozen comments on your posts are not enough to make a name for yourself. As people recognize your posts as entertaining, not necessarily forcing calls to action and subtly suggest you are the best, they will recommend you to more and more people. The bigger your fan base, the better your chances of finding real customers for your business.

8. Make the Most of Videos

   Videos are a hot thing on social media. More people consume video content today than just plain text or even images. People are more likely to stop and take a look at you if you show them a video as compared to a plain creative image or even a meme.

9. Create Your Unique Identity

   All the major brands have a very specific style of posts. They have set their ‘theme’ for themselves. This ensures people know the post is from a specific page the moment they see it. The best example of this is the Amul girl. We all know it is Amul butter the moment we see the girl. You don’t have to spend a huge chunk of money and create a mascot for yourself; just a style that is your own and reflects the personality of your business very well.

10. Paid Campaigns Work

    If you want to, you can even spend some money to reach more people that you usually do. As said before, you can target specific groups of people who are likely to buy your product or are looking for what you offer. Advertising on social media doesn’t even have to burn a hole in your pocket. You can always choose how much and when to spend if you want to.

Also Read: A complete guide to opening Facebook Shops

In a Nutshell

Social media platforms have taken the world by storm. As time passes, more and more people will join more and more platforms and share their minds. The growth and future of the business world lie in the hands of these platforms and the companies that run these platforms. Social media is a strong and very powerful tool to take your business to the next level without even having to break a sweat. Harnessing and utilizing the power of social media seems to be a very smart choice; at least right now.

Also Read: Best Ways to Identify Market Opportunities for Business Growth

10 Productivity Tips to Help Small Businesses Succeed