Branding Innovation Creative Inspire Concept

Turning brand narratives into reality



In the dynamic landscape of branding and marketing, storytelling has long been recognized as a powerful tool. However, there’s a paradigm shift underway – the evolution from storytelling to “storydoing.” This transformative concept posits that brands can no longer rely solely on narrating their stories; they must actively live them.


In the realm of branding and marketing, the power of storytelling is well-known. But what happens when storytelling evolves into “storydoing”? This transformative concept embodies the idea that brands can no longer merely tell stories; they must actively live them. 

In this blog, we’ll dive into the art of storydoing, exploring how businesses bring their brand narratives to life through tangible actions and experiences. We’ll uncover the real-world examples and insights, showcasing the pivotal role of storydoing in shaping the identity and success of modern brands.


The essence of storydoing


Storydoing transcends the traditional boundaries of brand communication. It is a philosophy that calls for brands to move beyond mere words and delve into the realm of action. Instead of merely telling tales, brands are now challenged to embody their narratives through tangible and meaningful experiences. This shift represents a new era in brand engagement – one where authenticity is not just spoken but demonstrated.


Living the narrative: Real-world examples


Let’s explore real-world examples of companies that have successfully embraced the art of storydoing. Patagonia, the outdoor apparel company, goes beyond marketing campaigns by actively engaging in environmental initiatives. By aligning their actions with their commitment to sustainability, they don’t just talk about protecting the planet; they do it.


Similarly, TOMS, the shoe company, doesn’t just sell footwear; it operates on a “One for One” model, where for every pair of shoes sold, another pair is donated to a child in need. Their narrative of making a positive impact on the world isn’t confined to advertisements; it is woven into the fabric of their business model.


The impact on brand identity 


Storydoing is not just a fleeting trend; it has a profound impact on brand identity. When customers see a brand actively living its narrative, it creates a deeper connection. It builds trust and loyalty because actions speak louder than words. Brands that practice storydoing are perceived as genuine, committed, and socially responsible.


Challenges and considerations


Embracing storydoing comes with its challenges. Brands must ensure that their actions align with their narrative authentically. Inconsistencies between words and deeds can lead to scepticism and undermine the brand’s credibility. Additionally, the commitment to storydoing requires a long-term perspective – it’s not about quick wins but sustained, purposeful actions.




In conclusion, the era of storydoing marks a significant shift in how brands engage with their audience. It’s a call to action, challenging brands to step off the pages of their stories and into the real world. By turning narratives into tangible experiences, brands not only differentiate themselves but also forge lasting connections with their audience. As we navigate this evolving landscape, one thing is clear – in the realm of modern branding, it’s not just about what you say; it’s about what you do.


Addressing the challenges of remote work and employee engagement

Remote work has become increasingly prevalent in recent years, and the COVID-19 pandemic has accelerated this trend even further. While remote work offers many advantages, such as flexibility and reduced commuting time, it also presents a unique set of challenges, particularly when it comes to employee engagement. In this blog, we will explore some of the key challenges associated with remote work and provide strategies for fostering employee engagement in a virtual work environment.


Challenge 1: Communication 


One of the primary challenges of remote work is maintaining effective communication. In a traditional office setting, employees have easy access to their colleagues and can engage in spontaneous conversations. In a remote work environment, this kind of interaction is often lacking, and communication can become more formal and structured.


To address this challenge, organizations can implement the following strategies:


  1. Use multiple communication tools: leverage a variety of communication tools such as video conferencing, instant messaging, and email to facilitate different types of conversations.


  1. Establish clear communication norms: set expectations for response times and preferred communication channels to ensure that everyone is on the same page.


  1. Schedule regular check-ins: hold daily or weekly virtual meetings to maintain connection and open lines of communication.


Challenge 2: Isolation and loneliness


Remote workers often experience feelings of isolation and loneliness, as they miss out on the social interactions that come with being in an office. These feelings can lead to disengagement and reduced productivity.


To combat feelings of isolation, organizations can consider the following strategies:


  1. Encourage social interaction: create virtual social events, such as virtual happy hours or coffee breaks, to foster a sense of belonging among remote employees.


  1. Provide opportunities for team collaboration: encourage team members to collaborate on projects, fostering a sense of unity and shared purpose.


  1. Offer mental health support: provide access to resources and support for mental health and well-being to help employees cope with isolation and loneliness.


Challenge 3: Maintaining a work-life balance


Remote work can blur the boundaries between work and personal life, making it challenging for employees to disconnect from their work responsibilities.


To address this challenge, organizations can implement the following strategies:


  1. Set clear boundaries: encourage employees to establish dedicated workspaces and define specific work hours to maintain a clear separation between work and personal life.


  1. Promote time management: provide training or resources to help employees manage their time effectively and avoid overworking.


  1. Support flexible schedules: allow employees to adjust their work hours to accommodate personal commitments, which can improve work-life balance.


Challenge 4: Measuring productivity and performance


measuring the productivity and performance of remote employees can be challenging, as it may be more challenging to observe and assess their work.


To address this challenge, organizations can consider the following strategies:


  1. Set clear performance expectations: establish clear, measurable goals and expectations for remote employees to ensure that they understand what is expected of them.


  1. Use performance management tools: implement software and tools that help track and monitor employee performance and progress.


  1. Provide feedback and recognition: regularly provide feedback and recognize the achievements of remote employees to keep them motivated and engaged.


In conclusion, while remote work presents its own unique set of challenges, organizations can navigate these challenges and foster employee engagement by prioritizing effective communication, addressing feelings of isolation and loneliness, promoting work-life balance, and implementing strategies for measuring productivity and performance. With the right approach, remote work can be a successful and engaging option for both employees and employers.