With more than 900 million active users, WhatsApp has become a vital part of many people’s daily lives. It facilitates group chats, and voice calls and allows you to share photos and videos. These days with multiple features WhatsApp is also a boon for business. It helps you connect with your potential customers, share valuable content and promote your brand. In today’s world of business, one of the most commonly used means of communication is a cell phone. People choose to use cell phones because it is easy and fast. This can be a good way for business owners to connect with their customers. This offers an opportunity for company owners to create online communities which WhatsApp is giving them just like what they have been asking for.
Let’s first understand what exactly is this new feature of WhatsApp communities
Communities on WhatsApp provide you with a way to organize and bring together groups of people who share common interests. Community administrators can send out important updates to members by posting them as announcements, and members can stay connected by exploring and chatting in the different communities they have joined. Your messages and calls in communities are always end-to-end encrypted—this means that no one else, not even WhatsApp, can read or listen to them.
In the new version of the app, the “Community” feature will include a description of what the Community is for, as well as a menu of sub-groups within that Community that members can choose to join. That’ll enable all new ways of using the app to connect, while also facilitating new forms of discovery, providing more ways to stay in touch.
Creating a WhatsApp community is easy and super useful., several groups can be added. Each group can consist of about 1024 members and each community can consist of about 50 such groups helping build a strong audience of 5,000 people together. The admin can hence send one message to 5,000 people in a single click making it a great tool for business.
WhatsApp Communities offer several new features that make the app more convenient for businesses and safer for users. These new features include:
* You can add thousands of people to WhatsApp communities.
* Admins can send out mass messages.
* Phone numbers are verified in communities.
* You can’t discover communities through search.
* All people with common interests can receive messages in one place
Whatsapp communities will serve a lot of potential businesses. Let’s see in-depth how?
By utilizing WhatsApp Communities, companies can unite multiple team chats in a single location and offer real-time communication capabilities to employees. Also, administrators can streamline the administration and management of WhatsApp groups with this feature, which is especially useful when it comes to complying with WhatsApp GDPR rules and regulations.
WhatsApp already provides end-to-end encryption of its messages. To make communication even more secure, WhatsApp Communities will limit the message-forwarding capabilities of users, eliminating the risk of spam. Members can’t search for Communities, and membership is invite-only. Admins can send messages to all members at once, but initially, they can address just a few thousand people at a time.
Businesses can use WhatsApp Community to engage with their audience and customers, giving away free products, providing interesting content, and sharing information about their business. By consistently doing so, businesses can increase the trust their customers have in them, eventually leading them to become paying customers.
The Community feature will help people with similar interests find an online community, which is the key to customer loyalty. A positive experience with your brand on such a personalized network will even motivate customers to go on other social media or review sites and leave positive feedback.
In conclusion, Whatsapp communities will be a great tool for leveraging business and interacting with customers. A community is built on trust and sharing. It displays your brand values. It helps in reaching a target audience. It gives you access to data that was not available before. And it allows for engaged audience building that can translate into sales and loyalty for your brand.
