The Role of Prototyping Company in Electric Vehicle Era

The Role of Prototyping Company in Electric Vehicle Era

The invention of the automobile was a turning point in the history of locomotion. It was a revolutionary technology that transformed the way we went from one place to another. With the mass production concept introduced by Henry Ford with the Model-T, cars became the default means of transportation for every individual who could afford one. Today, cars have reached the era of running on electricity instead of fossil fuels. The role of prototyping cars in the electric vehicle era has thus increased manifold. Let us take a brief look at the background of electric vehicles.

What are Electric Vehicles?
Electric vehicles are those means of rapid engine based transportation which make use of electrically powered motors as the source of kinetic energy. A conventional car uses fossil fuels to generate usable energy which is then put into use to move a vehicle. The first electric vehicle had been invented as early as 1890. However, strong, robust batteries were very expensive and difficult to manufacture. The concept, even though stated alive, could never really become a mainstream option. Over the years, innovations and better design made more and more efficient cars. However, it was the Li-ion battery which brought the electric vehicle tangible credibility to stand against fossil fuel run cars.

Eventually, when even better batteries were invented and mass produced, it became cost effective to manufacture a consumer car that was priced competitively with conventional vehicles. Tesla is currently the world’s largest manufacturer of electric vehicles.

What is Prototyping?
Prototyping is building a product in a small quantity for testing its viability, capacity, operability etc. Almost every product finds itself in the prototyping phase in the R&D department before it is given a green signal by the company to enter the market. Prototyping cars is an established practice to ensure that the car being designed stands true to not just the claims made by the company, but also is adherent to the specifications from the respective government.

In short, “A prototype is a first version of a product meant for testing and use before a final version is revealed for sale.”

Prototyping in the 21st Century
We discussed the power of data science, AI and Machine Learning in our previous blogs. We can leverage the capacity of modern computers to create virtual prototypes to design a car virtually and test it for various parameters. This process is cheaper and faster than designing and building an actual car and then running tests on it. Of course, physical tests have to be run on every model for safety purposes. However, other specifications such as weight, wheelbase, ground clearance etc. can be designed and tested in simulation very easily on a virtual prototype. These specifications can also be changed quickly to test out different results, saving the time and effort to manufacture a new car for every test.

Prototyping and Electric Vehicles
Electric vehicles run on rechargeable batteries which provide the necessary power to the drive shaft. The drive shaft is where stored electrical energy is used to generate mechanical power. Designing an electric vehicle is very different from designing a conventional automobile. The hazards and problems are very different for both types of vehicles. Also, as world governments are pushing for more and more eco-friendly approaches for the future of humanity, designing and building robust and reliable electrical vehicles is important.

The coming years are surely going to witness a surge in design and development of electric vehicles. Knowledge of prototyping and its applications and uses, especially the EV sector is sure to be a lucrative space for successful careers for engineers.

Prototyping and Engineers
An engineer is a person who uses their knowledge of science and technology to create working models for a better society. Naturally, a car is an excellent piece of engineering design, rich with finesse and deep thoughts. Every single part of a car has some or the other function. Engineers carefully design every single part, even the nut-bolts with carefully calculated parameters. Thus, the engineer plays the most important role in the design and development of a car.

Designing efficient and powerful electric vehicles of the future is going to challenge the knowledge and might of every single engineer working towards the goal. The scope is huge, ranging from engine, motor and transmission to operating system, real-life charging problems and possible modular designs.

In a Nutshell
Electric vehicles are the future of transportation. Prototyping is a necessary step towards designing a market worthy car. The EV industry is now ripe for building infrastructure and robust engineering solutions to the problems that may arise going forward. Engineers are the heart of soul of every product’s prototyping phase. So, prototyping and R&D on electric vehicle design is a lucrative career choice engineers can make.

How Does MLRIT Help?
MLRIT is a pioneer engineering institute situated at Dundigal, Telangana. An autonomous institution affiliated with the Jawaharlal Nehru Technological University, Hyderabad, MLRIT commonly features in the list of top 10 engineering colleges in Hyderabad. With 10+ specialisations in graduate and post-graduate courses, MLRIT offers world-class education and up-to-date curriculum for its students ensuring they graduate as engineers not just of today, but also of tomorrow.

Admissions are currently open for various programmes. You may look for details on the college’s website. You can also download the free information brochure here.

Cheaper Ways to Advertise Your Business

Cheaper Ways to Advertise Your Business

Every business in this world aims to be able to grow and cater to as many people as possible. When ethical business practices and honest businessmanship is given the boost of advertisement, business flourish and the good name becomes better and better. A smart businessman knows to make sure his company’s name reaches as many people as possible. And so, he also knows advertising one’s business doesn’t have to cost a fortune. There are cheaper ways to advertise your business. Here are a few ways to get maximum reach while spending as little as possible from the business’s treasury.

Local Listing Services
The most commonly known as widely used name for a listing service is Google Places. Just a quick search for a particular store, service or a company gives results instantly. Having the company/office/shop listed on Google basically serves as a free impression to anyone looking for it. Listing your place on Google doesn’t cost you a single penny. If there are good reviews to back it up, it is like a cherry on top of the cake, always works in favour of the company.

Social Media Presence
Making an account and a business page on all of the major social media channels is absolutely free. One can very easily set up a business page and that too within minutes. No technical expertise is needed to create and post on your page. Once regular posts start going out from the page and people start to engage with its content, free publicity starts coming in. For every businessman, it is imperative to focus on social media to reach a wide range of audience. Staying active on social media doesn’t even need working full time for it. Just one post per day too goes a long way.

Once social media presence is established, businesses can then also think about spending money. Of course, spending money for advertising on social media platforms is not compulsory. However, trends from the past few years have shown that the businesses who use social media to boost their audience have shown greater growth prospects as well as conversion numbers than yellow pages and similar conventional advertisement methods.

Having a Website
There are many open source/freeware platforms which let you make a website for your business. The most commonly used platform is wordpress, which allows free website creation with an intuitive UI. Once again, all a businessman needs is to put in some time to create a website the way he likes. There are freemium options available too, just like social media pages. Having a website is in itself a boost. In a similar fashion to google searches, website results are an instant publicity event, virtually free of cost. Having a nice looking website immediately has an impressive effect on a potential lead and attracts them towards the business. One more advantage is that adding your website link on the visiting card (if you have any) immediately brings a positive effect on people who get your card.

Start a Blog
People like miscellaneous reading. They actively read small articles which are published, especially if the topic/subject is one that interests them. For example, a marketing agency would try to woo people who have an interest in the field and as such would post weekly blogs on anything related to marketing. A person reading on it would definitely check out the business once their interest has been piqued. Just like all the previous methods, creating a blogging account is free.
Businessmen can share these blogs from their social media pages as well for an added bonus effect. The more reach one can garner, the better it is for the business. Having an excellent blog is also a preferable practice for personal and business branding.

Building an Email List
Having an emailer list ready can help you send out bulk emails with interesting content for your mailer list. An emailer can contain special offers, festival greetings, interesting reads for the customers, blogs and digest for people to stay up to date with the world and latest news in the field of their interest etc. Building and updating an email broadcast list regularly helps in creating an identification of one’s brand in the minds of people.
Just like all the other services, there are free tools available for making creative and appealing emails; if the mails are well-crafted, receivers would tend to open them and not send directly to trash.

Closing Note
All the above methods have been known to work and produce favourable results for businesses over the years. As smart businessmen, these then become go-to methods to get people thinking about the business/people putting the content out. Afterall, every ad campaign, marketing idea is focussed upon reaching as many people as possible. The more people a company can get to talk about it, the better it is for the company to not just grow, but also flourish