Business- the foundation of organizational success in today’s world. All economic activities in the country revolve around the functioning of business operations. There are different types of business modules existing in society. The primary among them is sole proprietorship business, limited liability partnership business, and joint venture enterprises. In all these forms of the business module, apart from a sole proprietorship, there is more than one entrepreneur engaged in the business process. However, the one that has become the most popular is the partnership form of business. There are generally two broad subdivisions in the partnership business- strategic partnership and informal or unstructured partnership. In a strategic partnership, the partnership entities devise strategies and policies to collaborate their business with another successful business model. This collaboration can take place in the form of mergers and acquisitions.
On the other hand, an informal business relationship develops between two or more friends or colleagues. For example- a group of friends decides on starting a restaurant by pooling all their financial resources together. Such a business module is known as an informal business partnership. Following are some of the benefits of business partnerships-
Creation of Availability of New Customers
As you pool your resources together, the scale of operation becomes bigger. Moreover, the scale of operation increases, the activities in the business environment expand. As the business increases in size, the business entity can attract a larger number of consumers. For example- you have a set of business clients. When you merge your business with another business entity your client base increases. Therefore you become capable of accessing a larger clientele base.
Opportunity to Avail the Facilities of Uncharted Markets
With strategic partnerships, you get the opportunity to innovate and sail through the uncharted course. You get the opportunity to venture into newer market structures and understand the advantages and disadvantages existing in yours as well as the markets of your strategic partners. For example- you own a business entity that specializes in producing FMCG products. The business entity with which you have merged is into the chemical processing industry. Therefore once you merge your business you will be able to access the nuances associated with the functioning of the chemicals industry. Thus you get to venture out of your comfort zone and move over to territories that remained unexplored by you for a considerable time.
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Understanding the Demand of Existing Customers
Customers are the kingpin of the business module. All your activities should be oriented towards their benefit. Your primary aim is to see that they obtain the highest amount of efficiency and satisfaction. Thus your existing customer base is what helps you gain popularity in the market through word of mouth promotion. Once you merge with another business entity and become even more financially capable, you should strengthen and solidify your relationship with existing customers. Your level of dedication towards them increases rapidly.
Branding Awareness
Brand recognition is a very important aspect of a business environment. Branding is the process of increasing the popularity of your business functioning. When your business operations become very popular, they have termed branding strategies. Recognizing the facets of increasing the branding policy of the business venture is a preliminary step in increasing your scale of operation.
Increasing Loyalty in the Brand
Loyalty is the basis upon which all business decisions stand. Only when you are loyal, can you generate satisfaction for your customer base. Being loyal is the basic and foremost requirement that is needed for business development. You aim to create a positive relationship with everyone. Positivity can emanate only when partnerships prosper and therefore business dealings grow in size and scale. Increasing brand loyalty improves business understanding.
Increasing Company Reach
Another aim of the strategic partnership is to increase the company’s reach. Company reach refers to the extent to which the company becomes popular in the organizational working environment. Geographical Expansion and Economic Expansion are two different concepts. However, achieving both these different objectives is critical for the growth of the business.
Enhanced Revenue
One of the biggest incentives of strategic partnerships is revenue. Revenue increase leads to the development of the interpersonal relationship between the two strategic business partnerships. As you team up with another business partner, your financial strength increases. Thus you can bring about changes in your business functioning which earlier seemed improbable due to lack of adequate funding operations.
Sharing of Resources leads to Harmonious Relationships
Sharing of resources in strategic partnerships is very important. When two business entities come together, they share their capabilities and capacities. Thus as two business firms share their resources. This leads to the development of a harmonious relationship between the two business entities.
Ensuring Stability
Finally, ensuring stability is one of the primary objectives of business entities involves in strategic partnerships. With good combination of resources, stability is achieved and the business performs better.
From the above discussion, it becomes clear that a combined business entity through strategic partnerships helps in garnering better business prospects.
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