From Handshakes to LinkedIn: How Networking Has Evolved and What It Means for Your Business

From Handshakes to LinkedIn: How Networking Has Evolved and What It Means for Your Business

From the age where businesses meant barter system. Tradings and making allies, networking and connectivity has always held the most significance. Maulana Hashim SA traveled to Syria and Yemen to tie bonds and form business allies – becoming an ideal for businessmen, showing them the importance of connections in their businesses. In forming connections, Imam Mohammed al-Baqir SA has also been an example. For the tradesmen making business visits, Imam SA would host feasts and show extreme hospitality indicating how vital it is to be on personal terms with professionals. 

Networking generally has always been an essential part of building a successful business. In the past, it was done mainly through in-person interactions, such as handshakes, business cards, and networking events. However, with the advancement of technology, networking has evolved into a digital form with the rise of social media platforms like LinkedIn. In this blog post, we will explore how networking has evolved from handshakes to LinkedIn and what it means for your business.

Handshakes and Business Cards

Before the advent of technology, networking was done mostly through in-person interactions, such as handshakes and business cards. Business cards were a way to exchange contact information, and the handshake was seen as a sign of trust and respect. In-person networking events, such as conferences and trade shows, were also popular ways to meet new people and establish connections. These events provided opportunities for people to exchange business cards and engage in conversations that could potentially lead to new business partnerships.

However, this type of networking had limitations. For instance, it was difficult to keep track of all the contacts made during these events, and there was no easy way to follow up with them. It was also challenging to reach people who were not physically present at the event.

The Rise of Social Media

With the rise of social media platforms, such as LinkedIn, networking has become more accessible and widespread. LinkedIn has become the go-to platform for professionals to connect, exchange ideas, and find new business opportunities. LinkedIn allows users to create a professional profile, which serves as a virtual business card, making it easier to connect with others in the same industry. Users can also share their work experience, education, and other professional achievements, making it easier for others to understand their background and expertise.

LinkedIn also offers tools that allow users to connect with others outside their network. For example, the “People You May Know” feature suggests people who users may want to connect with based on their mutual connections, work experience, and education. LinkedIn also allows users to join groups related to their industry or interests, providing a platform for networking with like-minded professionals.

The Benefits of Online Networking

Similar to the fast paced world, we ought to adjust ourselves and our businesses. This era requires businesses to transition and explore modern ways in contrast to staying exclusively in-person. Online networking has several advantages over traditional in-person networking. For one, it is more convenient and accessible. With social media platforms, users can connect with others at any time and from any location. This means that people can establish connections with others who they may not have met otherwise.

Another benefit of online networking is the ability to maintain relationships with people over time. With in-person networking, it can be challenging to stay in touch with everyone that you meet. However, with online networking, it is easier to follow up with people and stay connected even if you are not physically present.

Furthermore, online networking allows for a broader reach. With social media platforms, users can connect with people from all over the world, expanding their network beyond their local community. This can lead to new business opportunities and collaborations with people from different backgrounds and industries.

Putting It All Together

Networking has come a long way from handshakes and business cards to online platforms like LinkedIn. The rise of social media has made it easier than ever before to connect with like-minded professionals and expand your network. Online networking provides several benefits over traditional in-person networking, such as convenience, the ability to maintain relationships over time, and a broader reach.

As a business owner, it is essential to recognize the importance of networking and embrace the new opportunities that online networking provides. By using platforms like LinkedIn to connect with others in your industry, you can expand your network, discover new business opportunities, and establish yourself as an authority in your field. Whether you prefer in-person or online networking, there are many ways to build meaningful relationships that can help your business grow.

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– Henry David Thoreau