How to Reshape Your Company Through Digital Transformation

Lead generation tactics for building a strong sales pipeline for SMEs

In the fast-paced world of business, lead generation stands as the cornerstone of building a robust sales pipeline for SMEs. It’s not just about gathering contacts; it’s about nurturing relationships and converting prospects into loyal customers. In this blog, we’ll explore actionable tactics that cater specifically to SMEs, helping them to streamline their lead generation efforts and drive business growth.

Understanding Your Target Audience:

  • Before diving into lead generation tactics, it’s imperative to have a clear understanding of your target audience. Define your ideal customer profile (ICP) by considering demographics, pain points, and buying behavior.
  • Conduct market research and analyze data to identify where your target audience spends time online, their preferred communication channels, and the challenges they face.

Creating Compelling Content:

  • Content is king in the digital realm, and creating valuable, relevant content is essential for attracting and engaging potential leads.
  • Develop a content marketing strategy that resonates with your target audience. This could include blog posts, ebooks, whitepapers, case studies, and infographics.
  • Offer solutions to common pain points, share industry insights, and showcase your expertise to position your SME as a trusted authority in your niche.

Optimizing Your Website for Lead Generation:

  • Your website serves as the digital storefront for your SME, so optimizing it for lead generation is crucial.
  • Create clear and compelling calls-to-action (CTAs) throughout your website, directing visitors to take the desired action, whether it’s downloading a resource, signing up for a newsletter, or requesting a consultation.
  • Implement lead capture forms strategically, keeping them short and relevant to encourage conversions without overwhelming potential leads.

Utilizing Social Media Platforms:

  • Social media platforms offer valuable opportunities for engaging with potential leads and driving traffic to your website.
  • Identify the social media channels where your target audience is most active and establish a strong presence there.
  • Share relevant content, participate in industry discussions, and interact with followers to build relationships and foster trust.

Implementing Email Marketing Campaigns:

  • Email marketing remains one of the most effective channels for lead generation, offering a direct line of communication with potential leads.
  • Build segmented email lists based on factors such as demographics, interests, and stage in the buyer’s journey.
  • Craft personalized, targeted email campaigns that provide value to recipients and nurture them through the sales funnel.

Networking and Relationship Building:

  • Networking plays a vital role in lead generation for SMEs, providing opportunities to connect with potential leads and industry peers.
  • Attend industry events, conferences, and networking meetups to expand your professional network and generate leads through face-to-face interactions.
  • Build relationships with complementary businesses and explore partnership opportunities for mutual benefit.

Optimizing Lead Nurturing Processes:

  • Once you’ve captured leads, it’s essential to nurture them through personalized communication and targeted follow-up.
  • Implement lead nurturing workflows using marketing automation tools, sending relevant content and offers based on lead behavior and engagement.
  • Continuously track and analyze lead data to identify opportunities for optimization and improvement.

Measuring and Analyzing Results:

  • To gauge the effectiveness of your lead generation efforts, it’s essential to track key performance indicators (KPIs) and analyze the results.
  • Monitor metrics such as website traffic, conversion rates, email open and click-through rates, and lead-to-customer conversion rates.
  • Use data-driven insights to refine your lead generation strategy, focusing on tactics that deliver the highest ROI and adjusting or eliminating those that fall short.


In conclusion, mastering lead generation is essential for SMEs looking to build a strong sales pipeline and drive business growth. By understanding your target audience, creating compelling content, optimizing your website, utilizing social media, implementing email marketing campaigns, networking, optimizing lead nurturing processes, and measuring results, you can generate high-quality leads and convert them into loyal customers. With a strategic approach and consistent effort, your SME can thrive in today’s competitive marketplace.

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Painting minds: The intriguing psychology of color in branding and consumer behavior

In a world where attention spans are fleeting and choices are abundant, businesses are constantly seeking innovative ways to captivate consumers. One often underestimated tool in their arsenal? Color. Yes, you read that right – the hues that adorn logos and packaging play a pivotal role in shaping consumer behavior and brand perception. Intrigued? Let’s delve into the colorful world of branding psychology.


The science of color perception


Before we unravel the impact of colors on the consumer psyche, let’s understand the basics. Colors aren’t merely visual stimuli; they evoke emotions, trigger memories, and subconsciously influence our decisions. Psychologists and marketers alike have long studied the phenomenon, revealing intriguing findings.


Red alert: The power of passion


Ever wondered why Coca-Cola chose red for its logo? It’s no coincidence. Red, with its association with energy and passion, stimulates appetite and grabs attention – perfect for a brand in the food and beverage industry. Research suggests that it can even increase heart rates and create a sense of urgency, making it a go-to choice for brands aiming to evoke excitement and action.


Think green: The color of harmony


On the opposite end of the spectrum lies green, a color synonymous with nature, tranquility, and growth. It’s no surprise that environmentally-conscious brands often incorporate green into their branding. Not only does it signify sustainability, but it also promotes feelings of balance and trust. From Whole Foods to Starbucks, green signifies more than just a color – it’s a commitment to ethical practices and holistic well-being.


Breaking the mold: Unconventional color choices


While certain industries have traditional color associations (think blue for finance and healthcare), some brands dare to defy norms with unconventional choices. Take Tiffany & Co., for instance – its iconic blue hue, aptly named “Tiffany Blue,” exudes sophistication and exclusivity. By owning this distinct color, Tiffany has established itself as a timeless symbol of luxury and elegance.


The color of trust: Building brand loyalty


In the fast-paced world of marketing, building trust is paramount. Interestingly, color plays a significant role in this endeavor. Studies suggest that consumers are more likely to trust brands whose colors align with their expectations. For example, a tech company opting for blue – a color associated with reliability and competence – instills a sense of trust in its audience. Consistency in color usage across branding materials reinforces this trust over time, fostering brand loyalty.


Painting a picture of success


As businesses navigate the competitive landscape of consumerism, understanding the psychology of color in branding can be a game-changer. By strategically harnessing the emotional and subconscious power of colors, brands can forge deeper connections with their audience, influence purchasing decisions, and carve out a distinct identity in the market.


In the vibrant canvas of branding, colors aren’t just adornments – they’re storytellers, evoking emotions, and shaping perceptions. So, the next time you encounter a brand, take a moment to ponder its color palette – you might just uncover a world of psychological intrigue behind those hues. After all, in the realm of consumer behavior, it’s not just black and white – it’s a kaleidoscope of colors, waiting to be explored.

How to Reshape Your Company Through Digital Transformation (1)

Deciphering the consumer psyche: A comprehensive exploration into the intricacies of consumer behavior

In the dynamic and ever-evolving realm of marketing, the ability to unravel the intricate layers of consumer behavior is not just a skill but an art. It requires a deep understanding of the complex interplay of emotions, perceptions, and cognitive processes that guide the consumer decision-making journey. Successful marketers navigate this labyrinth to craft campaigns that not only capture attention but also establish profound connections with their target audience.


At the heart of effective marketing lies the recognition that emotions wield a profound influence on consumer decisions. Beyond the mere features and functional attributes of a product or service, the emotional resonance it evokes plays a defining role in the purchasing process. Astute marketers leverage these emotional triggers to weave narratives that transcend the transactional, tapping into the deeper desires and aspirations of their audience.


Social influence emerges as a potent force in shaping consumer choices. The era of interconnectedness has given rise to the significance of social proof – the validation derived from testimonials, reviews, and endorsements. Integrating these elements into marketing strategies serves as a trust-building mechanism, creating a sense of community around a brand. Consumers, inherently inclined to trust the opinions of their peers, find solace and assurance in products or services that bear the stamp of approval from those they relate to.


The psychology of pricing unveils yet another layer of consumer behavior. Beyond the straightforward transactional nature of commerce, consumers assess the perceived value of a product in relation to its cost. Strategic pricing becomes a nuanced art, not just communicating the worth of a product but allowing businesses to strategically position their offerings within the competitive market landscape.


In the digital age, where attention is a scarce commodity amid the deluge of information, simplicity and clarity emerge as guiding principles. Consumers gravitate towards messages that are not only visually appealing but also easy to comprehend and align with their needs. The strategic delivery of clear and concise messages becomes paramount, ensuring that marketers not only capture but also retain the increasingly fleeting attention of their audience in a saturated digital environment.


By integrating these multifaceted psychological insights into their marketing strategies, businesses can create campaigns that transcend the ordinary. Such campaigns are not only targeted and effective but also resonate on a deeper, more profound level with their audience. In the dynamic and ever-shifting landscape of consumer behavior, staying attuned to the intricacies of the human mind is not just the key but the essence of unlocking sustained marketing success and establishing enduring connections with the audience.

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The art of efficiency: A guide to becoming a resourceful team member

In the fast-paced landscape of modern business, being an efficient and resourceful team member is a valuable asset that not only benefits you but also contributes to the overall success of your team. Here are some key principles to master the art of efficiency and resourcefulness in a team setting.

1. Proactive mindset:
Cultivate a proactive mindset by anticipating needs and challenges before they arise. Stay ahead of the curve by identifying potential roadblocks and preparing solutions in advance. Being proactive not only demonstrates initiative but also positions you as a reliable team player.

2. Time management mastery:
Efficient team members excel at time management. Prioritize tasks based on urgency and importance, and use time-blocking techniques to allocate specific time slots for different responsibilities. Embrace productivity tools and techniques to streamline your workflow and enhance your time management skills.

3. Effective communication:
Communication is the cornerstone of successful teamwork. Be clear, concise, and timely in your communication. Actively listen to your team members, seek clarification when needed, and express your ideas succinctly. Clear communication minimizes misunderstandings, reduces errors, and fosters a collaborative environment.

4. Continuous learning:
Stay abreast of industry trends, tools, and best practices. A resourceful team member is always eager to learn and adapt. Invest time in professional development, attend workshops, and seek opportunities for skill enhancement. By staying informed, you bring fresh perspectives and innovative solutions to the team.

5. Collaborative problem solving:
Approach challenges as opportunities for collaboration. Foster a problem-solving mindset by brainstorming with your team, encouraging diverse perspectives, and leveraging collective expertise. A resourceful team member doesn’t just identify problems but actively engages in finding effective solutions.

6. Adaptability and flexibility:
The business landscape is ever-evolving, and adaptability is a prized quality. Embrace change with a positive attitude, be flexible in your approach, and demonstrate resilience in the face of uncertainty. Your ability to adapt makes you an invaluable asset to the team during periods of transition or change.

7. Build a network of resources:
Be proactive in building relationships within and outside your team. A resourceful team member knows where to find the information or support needed to overcome challenges. Cultivate a network of contacts who can provide expertise or assistance when required.

8. Ownership and accountability:
Take ownership of your tasks and responsibilities. A truly efficient team member doesn’t just complete assigned work but takes accountability for the outcomes. Be reliable, meet deadlines, and ensure that your contributions align with the team’s goals.

In conclusion, becoming an efficient and resourceful team member is a continuous journey of self-improvement and collaboration. By embodying these principles, you not only enhance your individual contributions but also elevate the collective performance of your team, fostering a culture of efficiency, innovation, and success

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Building a strong personal brand on social media : Strategies for success



In the digital age, where connectivity and online presence play a pivotal role in personal and professional success, building a strong personal brand on social media has become more crucial than ever. Your online presence is a reflection of your identity, expertise, and values. In this blog post, we’ll explore effective strategies to help you craft and cultivate a powerful personal brand on social media platforms.


Craft compelling content:


Content is the backbone of your personal brand. Create content that showcases your expertise, personality, and uniqueness. This could include articles, blog posts, images, videos, and more. Consistency is crucial, so establish a content calendar to maintain a regular posting schedule.


Engage authentically:


Social media is a two-way street. Engage with your audience authentically by responding to comments, participating in discussions, and acknowledging your followers. Building relationships fosters a sense of community around your personal brand.



Optimize your profiles:


Each social media platform has unique features and requirements. Optimize your profiles by using professional and consistent profile pictures, writing compelling bios, and including links to relevant websites. Ensure that your profiles reflect your brand identity.


Utilize visual branding:


Visual elements, such as colors, fonts, and graphics, contribute to your brand’s recognition. Consistent visual branding creates a cohesive and memorable experience for your audience. Use a consistent color palette and design style across your posts and profiles.


Showcase your expertise:


Position yourself as an expert in your field by sharing valuable insights, industry news, and thought leadership content. Share your achievements, certifications, and success stories to establish credibility and trust.


Network strategically:


Connect with other professionals in your industry to expand your network. Join relevant groups and participate in discussions. Networking can open up new opportunities, collaborations, and help you stay updated on industry trends.


Monitor your online presence:


Regularly monitor your online presence to ensure that your personal brand remains aligned with your goals. Use tools to track mentions, comments, and engagement. Adjust your strategy based on the feedback and data you receive.


Evaluate and adapt:


Social media is dynamic, and trends change. Regularly evaluate the performance of your content and adjust your strategy accordingly. Stay informed about platform updates and industry shifts to keep your personal brand fresh and relevant.




Building a strong personal brand on social media is an ongoing process that requires dedication, authenticity, and strategic planning. By defining your brand identity, creating compelling content, engaging authentically, and adapting to changes, you can establish a powerful and influential presence that sets you apart in the digital landscape. Consistency and authenticity are key – make sure your personal brand truly reflects who you are and what you have to offer.

The power of connections Understanding Organizational Network Analysis (ONA)

The power of connections : Understanding Organizational Network Analysis (ONA)


In the dynamic landscape of today’s workplaces, understanding the intricate web of connections that form within an organization is crucial for success. Enter Organizational Network Analysis (ONA), a powerful tool that goes beyond traditional organizational charts, offering a deeper understanding of how people connect, collaborate, and influence one another.


ONA is the process of evaluating the relationships and interactions between individuals within an organization. It delves into the informal networks that exist alongside formal structures, shedding light on the invisible threads that weave through the workplace. By leveraging this approach, organizations can gain valuable insights into communication patterns, identify key influencers, and enhance overall efficiency.


One of the primary benefits of ONA is its ability to uncover hidden talents and resources. Traditional hierarchical structures often overlook the informal networks that employees naturally form. ONA, however, identifies these organic connections, allowing organizations to tap into the wealth of knowledge and expertise that exists beyond formal roles and titles. This not only fosters a culture of collaboration but also enables better resource allocation and problem-solving.


Understanding the flow of information is another crucial aspect of ONA. In a rapidly changing business environment, the speed and accuracy of information dissemination can make or break an organization. By mapping out communication patterns, ONA helps identify bottlenecks, silos, and areas where information might get lost. This knowledge allows for strategic interventions to improve the flow of information, fostering a more responsive and adaptable organization.


ONA is also a powerful tool for leadership development. By identifying key influencers and connectors within the organization, leaders can leverage these individuals to drive change and disseminate strategic initiatives effectively. This targeted approach to leadership development goes beyond traditional training programs, recognizing and harnessing the power of influential individuals to champion organizational goals.


Implementing ONA requires a combination of technological tools and a commitment to privacy and ethical considerations. Advanced analytics platforms can help collect and analyze data, but organizations must also prioritize transparency and ensure that employees understand the purpose and benefits of the analysis. Clear communication and a focus on the positive aspects of ONA, such as improved collaboration and career development opportunities, can help build trust among employees.


In conclusion, Organizational Network Analysis is a game-changer in understanding and optimizing the complex networks that exist within an organization. By embracing ONA, businesses can uncover hidden potentials, enhance communication, and strategically develop leadership. In an era where adaptability and collaboration are key to success, ONA empowers organizations to thrive in the interconnected web of modern workplaces.


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Turning brand narratives into reality



In the dynamic landscape of branding and marketing, storytelling has long been recognized as a powerful tool. However, there’s a paradigm shift underway – the evolution from storytelling to “storydoing.” This transformative concept posits that brands can no longer rely solely on narrating their stories; they must actively live them.


In the realm of branding and marketing, the power of storytelling is well-known. But what happens when storytelling evolves into “storydoing”? This transformative concept embodies the idea that brands can no longer merely tell stories; they must actively live them. 

In this blog, we’ll dive into the art of storydoing, exploring how businesses bring their brand narratives to life through tangible actions and experiences. We’ll uncover the real-world examples and insights, showcasing the pivotal role of storydoing in shaping the identity and success of modern brands.


The essence of storydoing


Storydoing transcends the traditional boundaries of brand communication. It is a philosophy that calls for brands to move beyond mere words and delve into the realm of action. Instead of merely telling tales, brands are now challenged to embody their narratives through tangible and meaningful experiences. This shift represents a new era in brand engagement – one where authenticity is not just spoken but demonstrated.


Living the narrative: Real-world examples


Let’s explore real-world examples of companies that have successfully embraced the art of storydoing. Patagonia, the outdoor apparel company, goes beyond marketing campaigns by actively engaging in environmental initiatives. By aligning their actions with their commitment to sustainability, they don’t just talk about protecting the planet; they do it.


Similarly, TOMS, the shoe company, doesn’t just sell footwear; it operates on a “One for One” model, where for every pair of shoes sold, another pair is donated to a child in need. Their narrative of making a positive impact on the world isn’t confined to advertisements; it is woven into the fabric of their business model.


The impact on brand identity 


Storydoing is not just a fleeting trend; it has a profound impact on brand identity. When customers see a brand actively living its narrative, it creates a deeper connection. It builds trust and loyalty because actions speak louder than words. Brands that practice storydoing are perceived as genuine, committed, and socially responsible.


Challenges and considerations


Embracing storydoing comes with its challenges. Brands must ensure that their actions align with their narrative authentically. Inconsistencies between words and deeds can lead to scepticism and undermine the brand’s credibility. Additionally, the commitment to storydoing requires a long-term perspective – it’s not about quick wins but sustained, purposeful actions.




In conclusion, the era of storydoing marks a significant shift in how brands engage with their audience. It’s a call to action, challenging brands to step off the pages of their stories and into the real world. By turning narratives into tangible experiences, brands not only differentiate themselves but also forge lasting connections with their audience. As we navigate this evolving landscape, one thing is clear – in the realm of modern branding, it’s not just about what you say; it’s about what you do.

How to Hire a Marketing Freelancer

How to Hire a Marketing Freelancer

Trying to run a business?  Have other tasks that you need to do? Need a break from marketing?

Well you’re in luck. Today, it’s easy to outsource all or part of your marketing efforts to freelancers. Furthermore, freelancers won’t just save you time, they also usually have the skills and connections to take your marketing to the next level. But that raises the question; How do you hire a freelancer?

Let’s find out.

Defining What You Need

If you’re considering outsourcing your marketing efforts, the very first thing you should do is define exactly what you need done. For example, if you need a new blog post for your company’s blog, you’ll need guidelines on length, subject, tone, other articles to link to, your promotion strategy, and more.

Once you’ve defined what you need, make sure to communicate it to the freelancer in detail.  Because freelancers are not full-time employees, they often don’t have full information about your company and your marketing goals.  If you don’t provide clear guidance, you risk wasting time and resources.

In addition to defining the task, you should give some thought to what kind of skill set you need in a freelancer.  Do you need someone who can write a few simple tweets? Or do you need someone with a PHD to optimize your ad spend program or to make sense of your marketing data?

Either are fine but if you hire the wrong person you’ll either spend way too much or get a poor quality of work which ends up costing you money. Once you’ve roughly defined the person you need to hire and the task you need accomplished, the next step is to actually find a freelancer.

Finding a Freelancer

Although there are many ways to find a freelancer nowadays, the two easiest ones are through referral or through a job board.


The easiest and best way to find a good freelancer is to ask your friends and colleagues if they know someone. Once you’ve defined exactly what you need, email or call your friends and explain what kind of person you’re looking to hire.

They will often know someone who is willing to make a few extra bucks or will even do the task themselves.  As a result, referrals are free or close to free. Furthermore, referrals are also great because you already know the freelancers will perform good work.

Job Board

The other avenue for freelancers is through job boards, especially boards that specialize in freelance work. Two of the best ones are and

On both sites, you can simply log on and enter the project you need done like “Content Writing” or “SEO” and you’ll be presented with a list of freelancers who specialize in that topic. Aim to select freelancers who have a high success rate (meaning they were able to complete the project) on previous projects, have positive reviews from past projects, have the specific skills you need (i.e. don’t hire someone who writes medical articles to write a piece on education) and are offering a fair rate for your project.

Hiring a Freelancer

Once you’ve found a freelancer who seems like a good fit from either referrals or job boards, you’ll want to do some due diligence before hiring them. With a freelancer, you want to focus more on ensuring the candidate has the skills and the time to complete the project.

You don’t need to spend as much time as you normally would with a candidate for a full-time position because things like cultural fit are less important.


Once you’ve hired a freelancer, focus on communicating well. Because a freelancer doesn’t fully understand the goals of your organization, if you don’t communicate well, they may make some incorrect assumptions which leads to a poor outcome.

Here are some guidelines for communicating with freelancers:

  • Establish guidelines for when you will be available for questions and how long of a delay you expect before you receive a reply.
  • Communicate in writing, even if you initially say something in person or over the phone.  Writing helps ensure that a freelancer can check what you said later and specifics aren’t lost over time.
  • Establish milestones and progress report timelines so that you can keep track of how the project is progressing.
  • If there seems to be any confusion, don’t be afraid to reiterate what you’ve said in the past.


In conclusion, you can find freelancers nowadays for almost any task your business needs to accomplish. However, hiring a freelancer is a bit different than hiring a full time employee.  You’ll need to be clear about what skill set you need in a freelancer and the project you need done.

Then you’ll need to communicate it effectively. If all goes well, you’ll be able to take your business to the next level. And remember, if you find an awesome freelancer, keep them around and refer them to friends to build the relationship.

Top 5 Tips for Startup Marketing

Top 5 Tips for Startup Marketing

Attracting customers is one of the top challenges for startup businesses, especially if you do not have any marketing background yourself. However, the principles of marketing are common sense and can get you a long way without excessive expenditure.

1. Know Yourself

Time spent on working out what makes your product or service special (its unique selling proposition) is time well spent because it helps you differentiate yourself from the competition. Clarifying your mission and values will provide you with a framework for positioning your business.

2. Know your Customers

Who is supposed to buy your product or service? Be clear about who you want to sell to. Even if your service or product theoretically could be of interest to almost everybody, pick a customer segment and start marketing to it. Once you have decided on a market segment, it will be easier to decide how to reach potential customers and which channels to focus on.

3. Set a Budget

Making a marketing plan and allocating a fixed budget can help you keep an eye on costs. It is easy to overspend; having a budget will help you focus your mind and your marketing activities. Beware of advertising scams: Unscrupulous fraudsters systematically target new businesses. If a deal sounds too good to be true, it probably isn’t any good at all. Don’t commit to anything over the telephone, and don’t be shy to say “no thank you”.

4. Care for Contacts

Referrals and word-of-mouth are a fantastic way to get new customers. Think about who you know who could help endorse your business. Ask for testimonials, referrals and recommendations.

5. Be Visible

A website is a must for any new business, but it can be simple and inexpensive. The three most important elements are: Your contact details, a compelling offer and an attractive design. The same applies to any other promotional material such as leaflets, flyers and posters.

A complete guide to opening Facebook Shops

A complete guide to opening Facebook Shops

In today’s world, everything revolves around social media and networking. Constant updates, posting, sharing of information, and ideas is what keeps people busy. Everybody is aware and in the loop 24*7. Especially for businesses today, it is extremely important to establish your presence on various social media platforms and get the right kind and amount of engagement. 

If one wants to be successful they can’t just sit back and wait for the customers to reach them, they need to reach out to the customers. In today’s world where most companies are using multiple platforms, it is tough to beat the competition if one doesn’t know where their customers are hanging out. Facebook just happens to be the hotspot of all such activities. 

How to open a Facebook Shop

Facebook is the largest social network in the world, with more than 1.09 billion people logging in daily. In fact, it has been observed that Facebook users spend an average of 40+ minutes per day on the popular social networking site. Out of that, a good chunk of the time goes towards Facebook shopping.

A Facebook shop is a tab that one can configure on their Facebook page to promote and sell their products directly to users on the platform itself. When Facebook users click on a product, they’ll be shown an expanded product page. On this page, they can see product pictures and videos, and read the product description.

Therefore, it’s time to take advantage of Facebook as a selling platform. Facebook might not give one as many e-commerce features, but you definitely get everything that is truly essential for you to start selling your products. 

Benefits of Facebook Shop

The most crucial benefit of the Facebook Shop is that one can run their entire operations via Facebook without the need of any pre-existing online store. But that is merely the beginning, there are multiple other advantages such as 

  1. Being able to add an unlimited number of products
  2. Organizing the products into various categories and collections 
  3. Being able to communicate with the customers directly through the page
  4. Checking the stats on sales, visits, and much more
  5. Getting products to appear on the Facebook Marketplace, giving one access to a much larger base of potential customers

The steps to open a Facebook Shop page :

Before we get to the steps on how to do it, there are a few basic requirements to keep in mind. Those are –

  • A Facebook (obviously!)
  • A Facebook business page 
  • One can only sell physical products, hence there is no way to sell downloadable or digital products through Facebook Shop
  • Agreeing with Facebook’s Merchant Terms

Now coming to opening a Facebook Shop Page, that can be done in a few simple steps that are mentioned below. 

  • Change the template 

This step is only necessary if you don’t see the Shop tab below your Facebook cover photo. (Settings at the top of the Page > Templates and Tabs in the left column > Edit next to your template > View Details > Apply Template > OK.)

  • Click on ‘Shop’ in the left menu

Following the Add Shop Section link, you’ll find what this section allows you to do. Click to continue upon reading. 

  • Agree to Facebook’s Merchant Terms and Policies

Read it carefully before agreeing. This could include information about what you are permitted to sell, for example, it could also tell someone how to handle any problem regarding return and refund policies.

  • Select Checkout Method

Once you agree to the terms and policies, you can select the type of checkout you prefer. Basically it is about choosing the method of payment. Generally, there are 2checkout  methods – Message to Buy and Check Out on Another Website. This means that a buyer will be able to purchase the product by sending you a message. 

The other option allows you to send people to other e-commerce websites, from where they will complete their purchases. 

  • Select the currency and hit save

Choosing the wrong currency or wanting to change the checkout method will mean deleting the shop and creating a new one. All the goods and services added to the shop will be deleted too. To do that, click on the Shop Tab and select the gear icon in the top right corner and choose Delete.

  • Describe your product

A little box will appear, where you can put general information about what you’re going to sell, in 200 characters.

  • Start adding products 

The form requires adding a photo, name, price, description, and visibility of the product/s. There are some other toggles that one can use as well. One can’t publish a product without using at least one picture. It is best to use a picture which matches the preferred dimensions of Facebook. It is also possible to add a video as well. 

  • Add collections

If you want to sell many products of different types, Facebook allows you to create collections with them. Categorized collections make navigation easier for buyers and improve their shopping experience. This feature becomes visible when some products have already been added. Next is to create a name for your collection, add products, and choose “Feature this Collection” to make it stand out in your shop. 

  • Change the Call to Action button

Facebook creates a call to action button on the right corner under your background image that leads to the shop on your page. It can easily be customized later, and one can even add a link there to their website.

Well, now that the shop is set up, there are just a few easy activities one can undertake to promote it. 

In general, there are three possible ways to spread the word. 

  • Sharing the entire shop

    – Choose “Share your shop” on the right top corner and add some text. If you run several pages or groups choose different pages and post on them as well. This post’s link will be active and the clients will be redirected either to the Facebook shop, or real one when they tap on a visual.

  • Promote separate products

    – Tag it in your post, select the last item under the text box and type the product’s name or ID. It’s that simple!

  • Sharing collections

    – Collections are also shareable in the Facebook shop section. They’ll appear nicely in the form of a Carrousel when shared.

After this is done, you are set to go ahead and make the most out of selling and take your business forward.

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