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How to foster a thriving community around your brand

Let’s face it, in today’s digital world, connections are more important than ever. We all crave that sense of belonging, a place to share our experiences and feel like we’re part of something bigger. That’s where brand communities come in – positive spaces where fans of your brand can connect, support each other, and have a little fun to celebrate themselves, as a part of your community.

But how do you, as a brand, build this kind of vibrant community? How do you turn customers into brand advocates who are genuinely excited to be part of something special? Unveil the secrets to fostering a thriving community around your brand, using simple yet effective strategies:

  1. Who’s Your Customer? Getting to Know Your Audience

Before we dive in headfirst, let’s take a step back. Who are you trying to connect with? Imagine your ideal customer – what are they passionate about? What keeps them going? By understanding your audience, you can tailor the community experience to resonate with them on a deeper level. Think of it like creating an inside joke, only it’s way more inclusive.

Here are some tips for knowing your audience:

  •   Market research: Conduct surveys or polls to gather insights about your target audience.
  •   Social media analytics: Analyze your existing audience demographics on social media platforms.
  •   Customer personas: Develop detailed profiles representing your ideal customers.


  1. Picking Your digital platform : Where can you grow the most?

There are tons of platforms to build your community, from Facebook groups to dedicated forums. The key is to think, where is your audience present online? Which online platforms resonate with your audience the most? Are they on facebook , Instagram or reddit? Choose a platform that fosters easy interaction and feels like a natural extension of your brand’s personality.

  1. Fiery Content Spark Engagement

A thriving community needs fuel, and that fuel comes in the form of fiery content. We’re talking a mix of informative blog posts, user-generated content (think customer selfies with your products ), and interactive polls to keep everyone engaged. Imagine it like a virtual bonfire, where the content is the firewood and the engagement are the crackling flames.

  1. Interact! Fostering Two-Way Communication

Communities aren’t one-way streets. Don’t just blast out messages – create a space for a real dialogue. Respond to comments promptly, answer questions thoughtfully, and jump into discussions. This two-way communication shows your audience you care about their voice and builds trust, which is way more valuable than any fancy marketing jargon. Engage, respond, interact!

  1. Shine your Spotlight! Celebrate Your Members

We all crave recognition. Make your community members feel valued by featuring their achievements, highlighting their contributions, and maybe even running contests with exciting rewards. Recognizing their participation strengthens their connection to the brand and inspires others to get involved.

6.The Power of Loyal followers: Building Your Brand’s Aura

Every community has its loyal followers – the ones who are already raving about your brand. Identify these passionate members and empower them! Equip them with exclusive content, early access to new products, or even host “meet-and-greets” to show your appreciation. Their enthusiasm is contagious, and it will organically expand your reach to new audiences. Think of them as your brand’s rockstars!

  1. Conduct a Plethora of events (Online and Offline): Creating Shared Experiences

Take your community beyond the digital realm! Organize online webinars, workshops, or even in-person meetups (if possible) to create shared experiences. It’s like a virtual (or real) meet, where everyone can connect and build relationships beyond the screen, talking about their subjective experiences about the brand, giving feedback and increasing reach.

  1. Embrace the brand: Build your Brand’s Personality

People connect with genuine connections. Don’t be afraid to inject your brand’s personality into your communication. Use humour, share behind-the-scenes glimpses of your hardworking team, and showcase your company culture to create a relatable and approachable atmosphere. Because let’s be honest, nobody wants to hang out with a stiff suit, right? Build a personality of your brand, and see the audience share and like it.

  1. Feedback is a Gift: Evolving with Your Community

Your community is a treasure trove of insights. Regularly ask for feedback through surveys, polls, or casual discussions. Use this information to tailor your content, improve your brand offerings, and ensure your community stays relevant and engaging. Think of it as a feedback loop – you listen, you learn, you grow stronger together.

  1. Patience is a Virtue: Building a Community Takes Time

Growing a thriving community takes dedication and consistent effort. Don’t get discouraged if things don’t explode overnight. Keep providing valuable content, fostering open communication, and celebrating your members. Over time, you’ll cultivate a loyal and vibrant community that becomes a cornerstone of your brand’s success.

By following these simple steps, you can transform your customer base into a passionate community that fuels brand loyalty, drives organic growth, and positions your brand as a leader in its space. Remember, fostering a thriving community is an ongoing journey – keep these tips in mind, and watch your brand flourish!

How to Reshape Your Company Through Digital Transformation

Elevating Brands with Customer-Centric UX Design for Building Brand Loyalty

UX design is the hidden hero of the business world, influencing how customers view your brand and whether they stick around. It’s about going beyond the aesthetics and creating an experience that is both functional and emotionally engaging, as well as reflecting your brand’s essential identity.


From Frustration to Obsession: How UX Design Builds Brands


Here’s how great UX design extends beyond usability to foster brand loyalty:


  • Frictionless Navigation: Consider a website in which seeking information is like traversing a maze. A well-designed UX stresses easy navigation, intuitive menus, and appropriate search functionality. This gives users a sense of control and reduces frustration, resulting in a positive perception of your brand.
  • Emotional Connection: Consider the sense of accomplishment that comes with making a simple internet transaction. UX design can elicit favorable emotions. Consider components such as seamless animations, enjoyable microinteractions, and tailored recommendations. These little details can improve the user experience and foster a sense of connection with your business.
  • Brand Consistency: A consistent user experience across all touchpoints (website, app, social media, and in-store) strengthens brand identity. This includes consistent design components, messaging that reflects your brand voice, and a smooth flow of information. It exhibits attention to detail and fosters trust among your customers.


Real-world Examples: How Leading Companies Use UX


Amazon’s one-click buying: This classic feature demonstrates the power of UX. By reducing the checkout process, Amazon reduces friction and generates a sense of efficiency, perfectly fitting with their brand promise of convenience.


Spotify’s personalized recommendations: Spotify uses complex algorithms to curate music selections based on user preferences. This level of customisation results in a wonderful and engaging experience, cementing Spotify’s position as the industry leader in music streaming.

Apple’s intuitive design: Apple’s devices are known for their user-friendly interfaces and easy workflows. This emphasis on UX design strengthens their brand image as innovative and user-centric.


Building a Seamless User Journey: Actionable Tips for Businesses


  1. Conduct UX research: Knowing your target audience’s demands and pain areas is critical. Use user interviews, surveys, and A/B testing to get useful data for your UX design decisions.


  1. Prioritize User Testing: Have real people interact with your website or app prototype. Observe their behavior, find areas of confusion, and improve your design based on their comments.


  1. Create a User Journey Map: Visualize the steps a user takes to reach a goal on your platform. This aids in the identification of potential barriers and provides a seamless and efficient user experience.


  1. Embrace Mobile-First Design: With the rise of mobile browsing, prioritize a responsive and user-friendly experience across all devices.


  1. Invest in Ongoing Optimization:  UX design is an iterative process. Continuously monitor user behavior, gather feedback, and adapt your design to ensure it remains effective as your business grows.


Invest in UX design and get the rewards


Businesses that invest in UX design can build a strong emotional connection with their customers, increasing brand loyalty and driving long-term success. Remember that a well-designed user experience is more than simply functionality; it’s about generating an enjoyable and memorable interaction that reflects your brand’s distinct personality.

How to Reshape Your Company Through Digital Transformation

Lead generation tactics for building a strong sales pipeline for SMEs

In the fast-paced world of business, lead generation stands as the cornerstone of building a robust sales pipeline for SMEs. It’s not just about gathering contacts; it’s about nurturing relationships and converting prospects into loyal customers. In this blog, we’ll explore actionable tactics that cater specifically to SMEs, helping them to streamline their lead generation efforts and drive business growth.

Understanding Your Target Audience:

  • Before diving into lead generation tactics, it’s imperative to have a clear understanding of your target audience. Define your ideal customer profile (ICP) by considering demographics, pain points, and buying behavior.
  • Conduct market research and analyze data to identify where your target audience spends time online, their preferred communication channels, and the challenges they face.

Creating Compelling Content:

  • Content is king in the digital realm, and creating valuable, relevant content is essential for attracting and engaging potential leads.
  • Develop a content marketing strategy that resonates with your target audience. This could include blog posts, ebooks, whitepapers, case studies, and infographics.
  • Offer solutions to common pain points, share industry insights, and showcase your expertise to position your SME as a trusted authority in your niche.

Optimizing Your Website for Lead Generation:

  • Your website serves as the digital storefront for your SME, so optimizing it for lead generation is crucial.
  • Create clear and compelling calls-to-action (CTAs) throughout your website, directing visitors to take the desired action, whether it’s downloading a resource, signing up for a newsletter, or requesting a consultation.
  • Implement lead capture forms strategically, keeping them short and relevant to encourage conversions without overwhelming potential leads.

Utilizing Social Media Platforms:

  • Social media platforms offer valuable opportunities for engaging with potential leads and driving traffic to your website.
  • Identify the social media channels where your target audience is most active and establish a strong presence there.
  • Share relevant content, participate in industry discussions, and interact with followers to build relationships and foster trust.

Implementing Email Marketing Campaigns:

  • Email marketing remains one of the most effective channels for lead generation, offering a direct line of communication with potential leads.
  • Build segmented email lists based on factors such as demographics, interests, and stage in the buyer’s journey.
  • Craft personalized, targeted email campaigns that provide value to recipients and nurture them through the sales funnel.

Networking and Relationship Building:

  • Networking plays a vital role in lead generation for SMEs, providing opportunities to connect with potential leads and industry peers.
  • Attend industry events, conferences, and networking meetups to expand your professional network and generate leads through face-to-face interactions.
  • Build relationships with complementary businesses and explore partnership opportunities for mutual benefit.

Optimizing Lead Nurturing Processes:

  • Once you’ve captured leads, it’s essential to nurture them through personalized communication and targeted follow-up.
  • Implement lead nurturing workflows using marketing automation tools, sending relevant content and offers based on lead behavior and engagement.
  • Continuously track and analyze lead data to identify opportunities for optimization and improvement.

Measuring and Analyzing Results:

  • To gauge the effectiveness of your lead generation efforts, it’s essential to track key performance indicators (KPIs) and analyze the results.
  • Monitor metrics such as website traffic, conversion rates, email open and click-through rates, and lead-to-customer conversion rates.
  • Use data-driven insights to refine your lead generation strategy, focusing on tactics that deliver the highest ROI and adjusting or eliminating those that fall short.


In conclusion, mastering lead generation is essential for SMEs looking to build a strong sales pipeline and drive business growth. By understanding your target audience, creating compelling content, optimizing your website, utilizing social media, implementing email marketing campaigns, networking, optimizing lead nurturing processes, and measuring results, you can generate high-quality leads and convert them into loyal customers. With a strategic approach and consistent effort, your SME can thrive in today’s competitive marketplace.

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Painting minds: The intriguing psychology of color in branding and consumer behavior

In a world where attention spans are fleeting and choices are abundant, businesses are constantly seeking innovative ways to captivate consumers. One often underestimated tool in their arsenal? Color. Yes, you read that right – the hues that adorn logos and packaging play a pivotal role in shaping consumer behavior and brand perception. Intrigued? Let’s delve into the colorful world of branding psychology.


The science of color perception


Before we unravel the impact of colors on the consumer psyche, let’s understand the basics. Colors aren’t merely visual stimuli; they evoke emotions, trigger memories, and subconsciously influence our decisions. Psychologists and marketers alike have long studied the phenomenon, revealing intriguing findings.


Red alert: The power of passion


Ever wondered why Coca-Cola chose red for its logo? It’s no coincidence. Red, with its association with energy and passion, stimulates appetite and grabs attention – perfect for a brand in the food and beverage industry. Research suggests that it can even increase heart rates and create a sense of urgency, making it a go-to choice for brands aiming to evoke excitement and action.


Think green: The color of harmony


On the opposite end of the spectrum lies green, a color synonymous with nature, tranquility, and growth. It’s no surprise that environmentally-conscious brands often incorporate green into their branding. Not only does it signify sustainability, but it also promotes feelings of balance and trust. From Whole Foods to Starbucks, green signifies more than just a color – it’s a commitment to ethical practices and holistic well-being.


Breaking the mold: Unconventional color choices


While certain industries have traditional color associations (think blue for finance and healthcare), some brands dare to defy norms with unconventional choices. Take Tiffany & Co., for instance – its iconic blue hue, aptly named “Tiffany Blue,” exudes sophistication and exclusivity. By owning this distinct color, Tiffany has established itself as a timeless symbol of luxury and elegance.


The color of trust: Building brand loyalty


In the fast-paced world of marketing, building trust is paramount. Interestingly, color plays a significant role in this endeavor. Studies suggest that consumers are more likely to trust brands whose colors align with their expectations. For example, a tech company opting for blue – a color associated with reliability and competence – instills a sense of trust in its audience. Consistency in color usage across branding materials reinforces this trust over time, fostering brand loyalty.


Painting a picture of success


As businesses navigate the competitive landscape of consumerism, understanding the psychology of color in branding can be a game-changer. By strategically harnessing the emotional and subconscious power of colors, brands can forge deeper connections with their audience, influence purchasing decisions, and carve out a distinct identity in the market.


In the vibrant canvas of branding, colors aren’t just adornments – they’re storytellers, evoking emotions, and shaping perceptions. So, the next time you encounter a brand, take a moment to ponder its color palette – you might just uncover a world of psychological intrigue behind those hues. After all, in the realm of consumer behavior, it’s not just black and white – it’s a kaleidoscope of colors, waiting to be explored.

How to Reshape Your Company Through Digital Transformation (1)

Deciphering the consumer psyche: A comprehensive exploration into the intricacies of consumer behavior

In the dynamic and ever-evolving realm of marketing, the ability to unravel the intricate layers of consumer behavior is not just a skill but an art. It requires a deep understanding of the complex interplay of emotions, perceptions, and cognitive processes that guide the consumer decision-making journey. Successful marketers navigate this labyrinth to craft campaigns that not only capture attention but also establish profound connections with their target audience.


At the heart of effective marketing lies the recognition that emotions wield a profound influence on consumer decisions. Beyond the mere features and functional attributes of a product or service, the emotional resonance it evokes plays a defining role in the purchasing process. Astute marketers leverage these emotional triggers to weave narratives that transcend the transactional, tapping into the deeper desires and aspirations of their audience.


Social influence emerges as a potent force in shaping consumer choices. The era of interconnectedness has given rise to the significance of social proof – the validation derived from testimonials, reviews, and endorsements. Integrating these elements into marketing strategies serves as a trust-building mechanism, creating a sense of community around a brand. Consumers, inherently inclined to trust the opinions of their peers, find solace and assurance in products or services that bear the stamp of approval from those they relate to.


The psychology of pricing unveils yet another layer of consumer behavior. Beyond the straightforward transactional nature of commerce, consumers assess the perceived value of a product in relation to its cost. Strategic pricing becomes a nuanced art, not just communicating the worth of a product but allowing businesses to strategically position their offerings within the competitive market landscape.


In the digital age, where attention is a scarce commodity amid the deluge of information, simplicity and clarity emerge as guiding principles. Consumers gravitate towards messages that are not only visually appealing but also easy to comprehend and align with their needs. The strategic delivery of clear and concise messages becomes paramount, ensuring that marketers not only capture but also retain the increasingly fleeting attention of their audience in a saturated digital environment.


By integrating these multifaceted psychological insights into their marketing strategies, businesses can create campaigns that transcend the ordinary. Such campaigns are not only targeted and effective but also resonate on a deeper, more profound level with their audience. In the dynamic and ever-shifting landscape of consumer behavior, staying attuned to the intricacies of the human mind is not just the key but the essence of unlocking sustained marketing success and establishing enduring connections with the audience.

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The art of efficiency: A guide to becoming a resourceful team member

In the fast-paced landscape of modern business, being an efficient and resourceful team member is a valuable asset that not only benefits you but also contributes to the overall success of your team. Here are some key principles to master the art of efficiency and resourcefulness in a team setting.

1. Proactive mindset:
Cultivate a proactive mindset by anticipating needs and challenges before they arise. Stay ahead of the curve by identifying potential roadblocks and preparing solutions in advance. Being proactive not only demonstrates initiative but also positions you as a reliable team player.

2. Time management mastery:
Efficient team members excel at time management. Prioritize tasks based on urgency and importance, and use time-blocking techniques to allocate specific time slots for different responsibilities. Embrace productivity tools and techniques to streamline your workflow and enhance your time management skills.

3. Effective communication:
Communication is the cornerstone of successful teamwork. Be clear, concise, and timely in your communication. Actively listen to your team members, seek clarification when needed, and express your ideas succinctly. Clear communication minimizes misunderstandings, reduces errors, and fosters a collaborative environment.

4. Continuous learning:
Stay abreast of industry trends, tools, and best practices. A resourceful team member is always eager to learn and adapt. Invest time in professional development, attend workshops, and seek opportunities for skill enhancement. By staying informed, you bring fresh perspectives and innovative solutions to the team.

5. Collaborative problem solving:
Approach challenges as opportunities for collaboration. Foster a problem-solving mindset by brainstorming with your team, encouraging diverse perspectives, and leveraging collective expertise. A resourceful team member doesn’t just identify problems but actively engages in finding effective solutions.

6. Adaptability and flexibility:
The business landscape is ever-evolving, and adaptability is a prized quality. Embrace change with a positive attitude, be flexible in your approach, and demonstrate resilience in the face of uncertainty. Your ability to adapt makes you an invaluable asset to the team during periods of transition or change.

7. Build a network of resources:
Be proactive in building relationships within and outside your team. A resourceful team member knows where to find the information or support needed to overcome challenges. Cultivate a network of contacts who can provide expertise or assistance when required.

8. Ownership and accountability:
Take ownership of your tasks and responsibilities. A truly efficient team member doesn’t just complete assigned work but takes accountability for the outcomes. Be reliable, meet deadlines, and ensure that your contributions align with the team’s goals.

In conclusion, becoming an efficient and resourceful team member is a continuous journey of self-improvement and collaboration. By embodying these principles, you not only enhance your individual contributions but also elevate the collective performance of your team, fostering a culture of efficiency, innovation, and success

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Building a strong personal brand on social media : Strategies for success



In the digital age, where connectivity and online presence play a pivotal role in personal and professional success, building a strong personal brand on social media has become more crucial than ever. Your online presence is a reflection of your identity, expertise, and values. In this blog post, we’ll explore effective strategies to help you craft and cultivate a powerful personal brand on social media platforms.


Craft compelling content:


Content is the backbone of your personal brand. Create content that showcases your expertise, personality, and uniqueness. This could include articles, blog posts, images, videos, and more. Consistency is crucial, so establish a content calendar to maintain a regular posting schedule.


Engage authentically:


Social media is a two-way street. Engage with your audience authentically by responding to comments, participating in discussions, and acknowledging your followers. Building relationships fosters a sense of community around your personal brand.



Optimize your profiles:


Each social media platform has unique features and requirements. Optimize your profiles by using professional and consistent profile pictures, writing compelling bios, and including links to relevant websites. Ensure that your profiles reflect your brand identity.


Utilize visual branding:


Visual elements, such as colors, fonts, and graphics, contribute to your brand’s recognition. Consistent visual branding creates a cohesive and memorable experience for your audience. Use a consistent color palette and design style across your posts and profiles.


Showcase your expertise:


Position yourself as an expert in your field by sharing valuable insights, industry news, and thought leadership content. Share your achievements, certifications, and success stories to establish credibility and trust.


Network strategically:


Connect with other professionals in your industry to expand your network. Join relevant groups and participate in discussions. Networking can open up new opportunities, collaborations, and help you stay updated on industry trends.


Monitor your online presence:


Regularly monitor your online presence to ensure that your personal brand remains aligned with your goals. Use tools to track mentions, comments, and engagement. Adjust your strategy based on the feedback and data you receive.


Evaluate and adapt:


Social media is dynamic, and trends change. Regularly evaluate the performance of your content and adjust your strategy accordingly. Stay informed about platform updates and industry shifts to keep your personal brand fresh and relevant.




Building a strong personal brand on social media is an ongoing process that requires dedication, authenticity, and strategic planning. By defining your brand identity, creating compelling content, engaging authentically, and adapting to changes, you can establish a powerful and influential presence that sets you apart in the digital landscape. Consistency and authenticity are key – make sure your personal brand truly reflects who you are and what you have to offer.

The power of connections Understanding Organizational Network Analysis (ONA)

The power of connections : Understanding Organizational Network Analysis (ONA)


In the dynamic landscape of today’s workplaces, understanding the intricate web of connections that form within an organization is crucial for success. Enter Organizational Network Analysis (ONA), a powerful tool that goes beyond traditional organizational charts, offering a deeper understanding of how people connect, collaborate, and influence one another.


ONA is the process of evaluating the relationships and interactions between individuals within an organization. It delves into the informal networks that exist alongside formal structures, shedding light on the invisible threads that weave through the workplace. By leveraging this approach, organizations can gain valuable insights into communication patterns, identify key influencers, and enhance overall efficiency.


One of the primary benefits of ONA is its ability to uncover hidden talents and resources. Traditional hierarchical structures often overlook the informal networks that employees naturally form. ONA, however, identifies these organic connections, allowing organizations to tap into the wealth of knowledge and expertise that exists beyond formal roles and titles. This not only fosters a culture of collaboration but also enables better resource allocation and problem-solving.


Understanding the flow of information is another crucial aspect of ONA. In a rapidly changing business environment, the speed and accuracy of information dissemination can make or break an organization. By mapping out communication patterns, ONA helps identify bottlenecks, silos, and areas where information might get lost. This knowledge allows for strategic interventions to improve the flow of information, fostering a more responsive and adaptable organization.


ONA is also a powerful tool for leadership development. By identifying key influencers and connectors within the organization, leaders can leverage these individuals to drive change and disseminate strategic initiatives effectively. This targeted approach to leadership development goes beyond traditional training programs, recognizing and harnessing the power of influential individuals to champion organizational goals.


Implementing ONA requires a combination of technological tools and a commitment to privacy and ethical considerations. Advanced analytics platforms can help collect and analyze data, but organizations must also prioritize transparency and ensure that employees understand the purpose and benefits of the analysis. Clear communication and a focus on the positive aspects of ONA, such as improved collaboration and career development opportunities, can help build trust among employees.


In conclusion, Organizational Network Analysis is a game-changer in understanding and optimizing the complex networks that exist within an organization. By embracing ONA, businesses can uncover hidden potentials, enhance communication, and strategically develop leadership. In an era where adaptability and collaboration are key to success, ONA empowers organizations to thrive in the interconnected web of modern workplaces.


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Turning brand narratives into reality



In the dynamic landscape of branding and marketing, storytelling has long been recognized as a powerful tool. However, there’s a paradigm shift underway – the evolution from storytelling to “storydoing.” This transformative concept posits that brands can no longer rely solely on narrating their stories; they must actively live them.


In the realm of branding and marketing, the power of storytelling is well-known. But what happens when storytelling evolves into “storydoing”? This transformative concept embodies the idea that brands can no longer merely tell stories; they must actively live them. 

In this blog, we’ll dive into the art of storydoing, exploring how businesses bring their brand narratives to life through tangible actions and experiences. We’ll uncover the real-world examples and insights, showcasing the pivotal role of storydoing in shaping the identity and success of modern brands.


The essence of storydoing


Storydoing transcends the traditional boundaries of brand communication. It is a philosophy that calls for brands to move beyond mere words and delve into the realm of action. Instead of merely telling tales, brands are now challenged to embody their narratives through tangible and meaningful experiences. This shift represents a new era in brand engagement – one where authenticity is not just spoken but demonstrated.


Living the narrative: Real-world examples


Let’s explore real-world examples of companies that have successfully embraced the art of storydoing. Patagonia, the outdoor apparel company, goes beyond marketing campaigns by actively engaging in environmental initiatives. By aligning their actions with their commitment to sustainability, they don’t just talk about protecting the planet; they do it.


Similarly, TOMS, the shoe company, doesn’t just sell footwear; it operates on a “One for One” model, where for every pair of shoes sold, another pair is donated to a child in need. Their narrative of making a positive impact on the world isn’t confined to advertisements; it is woven into the fabric of their business model.


The impact on brand identity 


Storydoing is not just a fleeting trend; it has a profound impact on brand identity. When customers see a brand actively living its narrative, it creates a deeper connection. It builds trust and loyalty because actions speak louder than words. Brands that practice storydoing are perceived as genuine, committed, and socially responsible.


Challenges and considerations


Embracing storydoing comes with its challenges. Brands must ensure that their actions align with their narrative authentically. Inconsistencies between words and deeds can lead to scepticism and undermine the brand’s credibility. Additionally, the commitment to storydoing requires a long-term perspective – it’s not about quick wins but sustained, purposeful actions.




In conclusion, the era of storydoing marks a significant shift in how brands engage with their audience. It’s a call to action, challenging brands to step off the pages of their stories and into the real world. By turning narratives into tangible experiences, brands not only differentiate themselves but also forge lasting connections with their audience. As we navigate this evolving landscape, one thing is clear – in the realm of modern branding, it’s not just about what you say; it’s about what you do.

How to Hire a Marketing Freelancer

How to Hire a Marketing Freelancer

Trying to run a business?  Have other tasks that you need to do? Need a break from marketing?

Well you’re in luck. Today, it’s easy to outsource all or part of your marketing efforts to freelancers. Furthermore, freelancers won’t just save you time, they also usually have the skills and connections to take your marketing to the next level. But that raises the question; How do you hire a freelancer?

Let’s find out.

Defining What You Need

If you’re considering outsourcing your marketing efforts, the very first thing you should do is define exactly what you need done. For example, if you need a new blog post for your company’s blog, you’ll need guidelines on length, subject, tone, other articles to link to, your promotion strategy, and more.

Once you’ve defined what you need, make sure to communicate it to the freelancer in detail.  Because freelancers are not full-time employees, they often don’t have full information about your company and your marketing goals.  If you don’t provide clear guidance, you risk wasting time and resources.

In addition to defining the task, you should give some thought to what kind of skill set you need in a freelancer.  Do you need someone who can write a few simple tweets? Or do you need someone with a PHD to optimize your ad spend program or to make sense of your marketing data?

Either are fine but if you hire the wrong person you’ll either spend way too much or get a poor quality of work which ends up costing you money. Once you’ve roughly defined the person you need to hire and the task you need accomplished, the next step is to actually find a freelancer.

Finding a Freelancer

Although there are many ways to find a freelancer nowadays, the two easiest ones are through referral or through a job board.


The easiest and best way to find a good freelancer is to ask your friends and colleagues if they know someone. Once you’ve defined exactly what you need, email or call your friends and explain what kind of person you’re looking to hire.

They will often know someone who is willing to make a few extra bucks or will even do the task themselves.  As a result, referrals are free or close to free. Furthermore, referrals are also great because you already know the freelancers will perform good work.

Job Board

The other avenue for freelancers is through job boards, especially boards that specialize in freelance work. Two of the best ones are and

On both sites, you can simply log on and enter the project you need done like “Content Writing” or “SEO” and you’ll be presented with a list of freelancers who specialize in that topic. Aim to select freelancers who have a high success rate (meaning they were able to complete the project) on previous projects, have positive reviews from past projects, have the specific skills you need (i.e. don’t hire someone who writes medical articles to write a piece on education) and are offering a fair rate for your project.

Hiring a Freelancer

Once you’ve found a freelancer who seems like a good fit from either referrals or job boards, you’ll want to do some due diligence before hiring them. With a freelancer, you want to focus more on ensuring the candidate has the skills and the time to complete the project.

You don’t need to spend as much time as you normally would with a candidate for a full-time position because things like cultural fit are less important.


Once you’ve hired a freelancer, focus on communicating well. Because a freelancer doesn’t fully understand the goals of your organization, if you don’t communicate well, they may make some incorrect assumptions which leads to a poor outcome.

Here are some guidelines for communicating with freelancers:

  • Establish guidelines for when you will be available for questions and how long of a delay you expect before you receive a reply.
  • Communicate in writing, even if you initially say something in person or over the phone.  Writing helps ensure that a freelancer can check what you said later and specifics aren’t lost over time.
  • Establish milestones and progress report timelines so that you can keep track of how the project is progressing.
  • If there seems to be any confusion, don’t be afraid to reiterate what you’ve said in the past.


In conclusion, you can find freelancers nowadays for almost any task your business needs to accomplish. However, hiring a freelancer is a bit different than hiring a full time employee.  You’ll need to be clear about what skill set you need in a freelancer and the project you need done.

Then you’ll need to communicate it effectively. If all goes well, you’ll be able to take your business to the next level. And remember, if you find an awesome freelancer, keep them around and refer them to friends to build the relationship.