Fatema Hussain
Marketing & Business Coach, Founder, Fab Digital Agency
Kuwait, Dubai

“In the midst of challenges, lies opportunity.” – Albert Einstein

Meet Fatema Ben Hussain, a remarkable women entrepreneur with a story that resonates with determination and transformation. A decade ago, she ventured into the digital realm when social media was still a burgeoning phenomenon. Back then, the digital landscape was a mystery waiting to be unravelled, and she decided to take the plunge.

“At the time, I was successfully running her own product-based business, attracting considerable attention and acclaim. But as I basked in the glory of my achievements, a thought took root – why not share my expertise in marketing with other businesses and help them achieve similar success?”, thought Fatema ben. This was the catalyst for the birth of Fab Digital, a dynamic enterprise headquartered in the vibrant city of Dubai, with a mission to empower businesses through comprehensive marketing strategies.

However, as Fatema ben delved into her work with clients, an intriguing twist occurred. She began receiving requests from individuals seeking not just marketing expertise, but guidance on elevating their personal brands in the digital arena. They were hungry for success, yearning to enhance their online presence, boost confidence, and witness tangible results in the form of increased sales and sign-ups. Fatema ben couldn’t resist the call of their enthusiasm.

This pivotal moment ignited a profound realisation within her – she aspired to be more than a marketer; she wanted to be a coach, a mentor who could steer these personal brands towards triumph. Yet, this transformative journey was not without its challenges. “I had doubts and questions about where to commence, about my coaching style, and whether I possessed the requisite skills”.

Fatema ben recognized that knowledge and skills, while crucial, weren’t the sole prerequisites for success. She needed a well-defined business plan and her own coach to navigate this uncharted terrain. “Even a coach requires coaching, after all!”, she says. She embarked on a path of professional coaching, obtaining certifications and acquiring the skills that would not only transform her clients’ lives but also their businesses.

As Fatema ben immersed herself in coaching and refined her business strategy, remarkable changes unfolded. “I shattered self-imposed limitations, embraced personal development as a daily practice, and crafted a robust business plan that guides my every step”, says Fatema. Confidence surged as she marketed and sold her coaching packages. Remarkably, amidst her thriving career, she successfully balanced the roles of a content wife, a loving mother, a devoted daughter, and a cherished daughter-in-law.

But the journey didn’t end there. Fatema ben boldly constructed her personal brand, AskFatemaHussain, stepping out of her comfort zone to offer more than just marketing strategies. She shared insights on building personal brands, cultivating confidence, and finding clarity. It was a courageous journey that demanded resilience, but it was undeniably rewarding.

In this transformation, Fatema ben discovered her true calling. It wasn’t merely about imparting marketing strategies to personal brands; it was about helping her clients relish life, work with unwavering confidence, and scale their businesses without stress.

Her story is a testament to the power of self-belief and the capacity to transform challenges into opportunities. As Franklin D. Roosevelt aptly put it, “The only thing standing between you and your dreams is your doubt”. It’s an inspiring reminder that every challenge is an opportunity in disguise. Embrace it, confront your doubts, and take bold strides forward. Seek mentors and allies who support your aspirations, for just as Fatema ben found her path and transformed her life, so too can you break free from limitations and blaze your trail.

As a message to fellow women, Fatema ben says, “Believe in yourself, chase your dreams relentlessly, and always remember that the future belongs to those who dare to dream and take action. The journey is yours to embark upon, and success awaits those who dare to seize it”.